Topics

Posted 9/28/2023, 1:00:00 PM

TikTok Creators Burned by Shady AI Startup's Lucrative But Dubious Sponsorship Offers

TikTok creators were offered lucrative brand deals to promote StartupHelper, a company claiming to offer AI clones for job interviews.
Creators quickly became suspicious, with some calling the service unethical. The deals seemed too good to be true.
StartupHelper went dark online within weeks, taking down its website and making its TikTok private.
The saga shows ethical concerns around using AI tech and the murky world of creator sponsorships.
With AI's rise, technologists anticipate more startups offering services using generative AI. But there's little oversight so far.

nbcnews.com

Relevant topic timeline:

7/27/2023

Creator Economy: A Creator Creates a Digital Twin

- Social media creators are exploring the use of generative artificial intelligence (AI) to enhance their personal brands and streamline their work. - Giselle Ugarte, a popular TikTok creator with nearly 300,000 followers, is testing AI technology to assist with onboarding new clients. - Ugarte collaborated with Vermont startup Render Media to create a digital likeness of herself for her business. - She spent a few hours at Render's New York studio, posing for a camera and reading scripts in different moods to capture her likeness. - The use of AI technology in this way could potentially save creators time and effort in managing their online presence and engaging with clients.

8/8/2023

DIY creators' feud is the most recent niche drama to unfold on TikTok

Main Topic: TikTok controversy over accusations of copying designs and DIY content. Key Points: 1. TikToker TayBeepBoop accuses TikToker KaarinJoy of copying her designs and DIY content. 2. Social media debate arises over the difference between inspiration and copying. 3. TayBeepBoop later apologizes for her behavior, but some users question the sincerity of her apology.

9/5/2023

TikTok job postings point to social features to help it compete with Meta

TikTok is looking to enhance its social networking features and expand its messaging capabilities in order to build meaningful connections between users and retain and grow user engagement.

9/12/2023

TikTok Launches E-Commerce Platform TikTok Shop in U.S., Enabling Seamless Shopping Experience for Users

TikTok has officially launched its e-commerce platform, TikTok Shop, in the U.S., offering features like live video shopping, shoppable ads, and affiliate programs for creators to connect with customers based on their interests.

9/12/2023

AI Virtual Staffing Gives Startups Competitive Edge With Affordable Expertise and Increased Productivity

AI-powered virtual staffing emerges as an affordable and transformative solution for startups, providing expertise and support at a fraction of the cost, allowing entrepreneurs to focus on high-level strategy and innovation.

9/19/2023

TikTok Rolls Out New Tools to Label AI-Generated Content

TikTok is launching a new tool that allows creators to label their AI-generated content and is testing automatic labeling of AI content, aiming to increase transparency and prevent confusion or misinformation.

9/22/2023

TikTok Tests Showing Google Search Results Between Videos

TikTok is testing the integration of Google Search results in some markets, aiming to make its app more useful for users, although it is unclear if this partnership involves a monetary deal with Google.

10/2/2023

TikTok Testing $4.99 Monthly Subscription for Ad-Free Experience

TikTok is testing an ad-free monthly subscription plan for $4.99 per month in the US, indicating a shift in its revenue model.

10/5/2023

Fake Bashir TikTok Account Uses AI to Spread Misinformation Amid Sudan Unrest

Hundreds of thousands of views on TikTok have been generated by an anonymous account impersonating former Sudanese leader Omar al-Bashir, using leaked recordings that experts believe to be fake, highlighting the potential for the rapid proliferation of fake content through social media.

10/3/2023

Deepfake MrBeast Ad Fools TikTok Moderation, Highlights Challenges of Advanced AI Deepfakes

A deepfake MrBeast ad slipped past TikTok's ad moderation technology, highlighting the challenge social media platforms face in handling the rise of AI deepfakes.

10/8/2023

Viral Moments Lead to Booming Business for Restaurants Featured on Social Media

Small businesses that go viral on platforms like TikTok can experience overwhelming demand and need to adapt quickly to meet the surge, but those who can successfully adjust can turn newfound fame into long-lasting success.

Topics

Posted 9/28/2023, 1:00:00 PM

TikTok Creators Burned by Shady AI Startup's Lucrative But Dubious Sponsorship Offers

TikTok creators were offered lucrative brand deals to promote StartupHelper, a company claiming to offer AI clones for job interviews.
Creators quickly became suspicious, with some calling the service unethical. The deals seemed too good to be true.
StartupHelper went dark online within weeks, taking down its website and making its TikTok private.
The saga shows ethical concerns around using AI tech and the murky world of creator sponsorships.
With AI's rise, technologists anticipate more startups offering services using generative AI. But there's little oversight so far.

nbcnews.com

Relevant topic timeline:

7/27/2023

Creator Economy: A Creator Creates a Digital Twin

8/8/2023

DIY creators' feud is the most recent niche drama to unfold on TikTok

9/5/2023

TikTok job postings point to social features to help it compete with Meta

TikTok is looking to enhance its social networking features and expand its messaging capabilities in order to build meaningful connections between users and retain and grow user engagement.

9/12/2023

TikTok Launches E-Commerce Platform TikTok Shop in U.S., Enabling Seamless Shopping Experience for Users

9/12/2023

AI Virtual Staffing Gives Startups Competitive Edge With Affordable Expertise and Increased Productivity

9/19/2023

TikTok Rolls Out New Tools to Label AI-Generated Content

9/22/2023

TikTok Tests Showing Google Search Results Between Videos

10/2/2023

TikTok Testing $4.99 Monthly Subscription for Ad-Free Experience

TikTok is testing an ad-free monthly subscription plan for $4.99 per month in the US, indicating a shift in its revenue model.

10/5/2023

Fake Bashir TikTok Account Uses AI to Spread Misinformation Amid Sudan Unrest

10/3/2023

Deepfake MrBeast Ad Fools TikTok Moderation, Highlights Challenges of Advanced AI Deepfakes

A deepfake MrBeast ad slipped past TikTok's ad moderation technology, highlighting the challenge social media platforms face in handling the rise of AI deepfakes.

10/8/2023

Viral Moments Lead to Booming Business for Restaurants Featured on Social Media