TikTok Creators Burned by Shady AI Startup's Lucrative But Dubious Sponsorship Offers
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TikTok creators were offered lucrative brand deals to promote StartupHelper, a company claiming to offer AI clones for job interviews.
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Creators quickly became suspicious, with some calling the service unethical. The deals seemed too good to be true.
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StartupHelper went dark online within weeks, taking down its website and making its TikTok private.
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The saga shows ethical concerns around using AI tech and the murky world of creator sponsorships.
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With AI's rise, technologists anticipate more startups offering services using generative AI. But there's little oversight so far.
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