Topics

Posted 9/12/2023, 9:57:17 AM

TikTok Launches E-Commerce Platform TikTok Shop in U.S., Enabling Seamless Shopping Experience for Users

TikTok has officially launched its e-commerce product, TikTok Shop, in the U.S. after months of testing. The rollout includes features like a shop tab, live video shopping, shoppable ads, and affiliate programs.
TikTok Shop allows brands and creators to connect with highly engaged users based on their interests. It combines community, creativity, and commerce.
Creators can tag products in videos to enable easy buying. Brands can create product portfolios accessible from their profiles.
TikTok has partnered with Shopify and other e-commerce platforms to provide shopping solutions for businesses. Over 200,000 sellers have signed up for TikTok Shop.
TikTok aims to capitalize on popular trends like #TikTokMadeMeBuyIt. But the additional user data collection could draw more scrutiny from lawmakers.

techcrunch.com

Relevant topic timeline:

9/5/2023

TikTok job postings point to social features to help it compete with Meta

TikTok is looking to enhance its social networking features and expand its messaging capabilities in order to build meaningful connections between users and retain and grow user engagement.

9/9/2023

30 TikTok Favorites Under $20 to Organize, Beautify, and Simplify Your Life

Get incredibly useful TikTok products that cost less than $20, including a can organizer, a TikTok-famous cleaning product, a lint remover, a nail and cuticle care solution, and more.

9/15/2023

TikTok Fined €345M by Irish Regulators for GDPR Violations Related to Children's Data

TikTok has been fined €345 million and found in breach of several articles of the GDPR by the Irish Data Protection Commission due to its mishandling of children's data and failure to implement appropriate measures for under-13 users.

9/19/2023

TikTok Rolls Out New Tool to Label AI-Generated Content

TikTok is launching a new tool to help creators label AI-generated content in order to curb misinformation and comply with their existing AI policy.

9/21/2023

TikTok Tests Showing Google and Wikipedia Results In-App to Keep Users from Leaving as Gen Z Shifts Search Behavior

TikTok is testing a new feature that integrates Google Search into its in-app search results, aiming to become a one-stop shop for users' online activities.

9/26/2023

Indonesia Restricts TikTok Payments, Citing Protection of Local Businesses

TikTok's expansion into online shopping in Indonesia is facing a setback as new rules will prohibit direct e-commerce payments on social media platforms, limiting companies like TikTok to only advertising products and not conducting transactions. This move aims to protect small and medium enterprises in Indonesia's e-commerce market, posing a challenge for TikTok's plans to expand into other markets and further complicating its existing global security concerns.

9/28/2023

TikTok Creators Burned by Shady AI Startup's Lucrative But Dubious Sponsorship Offers

Creators on TikTok were approached by a company called StartupHelper, which offered a brand deal to promote a service that would create AI clones of people to attend virtual job interviews, but the offer quickly raised ethical concerns and the company went dark online.

10/2/2023

TikTok Testing $4.99 Monthly Subscription for Ad-Free Experience

TikTok is testing an ad-free monthly subscription plan for $4.99 per month in the US, indicating a shift in its revenue model.

10/4/2023

TikTok Halts Shopping Service in Indonesia to Comply With New E-Commerce Rules

TikTok is suspending its online shopping service in Indonesia to comply with new regulations aimed at protecting local retailers, resulting in a setback for the company in one of its biggest markets.

10/8/2023

Viral Moments Lead to Booming Business for Restaurants Featured on Social Media

Small businesses that go viral on platforms like TikTok can experience overwhelming demand and need to adapt quickly to meet the surge, but those who can successfully adjust can turn newfound fame into long-lasting success.

10/8/2023

Amazon Curates Viral TikTok Products You Need, From Fuzz-Free Hair to Fresh Snacks

Amazon has curated a selection of viral TikTok-recommended products, including a sweater shaver, hair serum, bag sealer, and carpet cleaner, all available in one place on its website.

Topics

Posted 9/12/2023, 9:57:17 AM

TikTok Launches E-Commerce Platform TikTok Shop in U.S., Enabling Seamless Shopping Experience for Users

TikTok has officially launched its e-commerce product, TikTok Shop, in the U.S. after months of testing. The rollout includes features like a shop tab, live video shopping, shoppable ads, and affiliate programs.
TikTok Shop allows brands and creators to connect with highly engaged users based on their interests. It combines community, creativity, and commerce.
Creators can tag products in videos to enable easy buying. Brands can create product portfolios accessible from their profiles.
TikTok has partnered with Shopify and other e-commerce platforms to provide shopping solutions for businesses. Over 200,000 sellers have signed up for TikTok Shop.
TikTok aims to capitalize on popular trends like #TikTokMadeMeBuyIt. But the additional user data collection could draw more scrutiny from lawmakers.

techcrunch.com

Relevant topic timeline:

9/5/2023

TikTok job postings point to social features to help it compete with Meta

TikTok is looking to enhance its social networking features and expand its messaging capabilities in order to build meaningful connections between users and retain and grow user engagement.

9/9/2023

30 TikTok Favorites Under $20 to Organize, Beautify, and Simplify Your Life

Get incredibly useful TikTok products that cost less than $20, including a can organizer, a TikTok-famous cleaning product, a lint remover, a nail and cuticle care solution, and more.

9/15/2023

TikTok Fined €345M by Irish Regulators for GDPR Violations Related to Children's Data

9/19/2023

TikTok Rolls Out New Tool to Label AI-Generated Content

TikTok is launching a new tool to help creators label AI-generated content in order to curb misinformation and comply with their existing AI policy.

9/21/2023

TikTok Tests Showing Google and Wikipedia Results In-App to Keep Users from Leaving as Gen Z Shifts Search Behavior

TikTok is testing a new feature that integrates Google Search into its in-app search results, aiming to become a one-stop shop for users' online activities.

9/26/2023

Indonesia Restricts TikTok Payments, Citing Protection of Local Businesses

9/28/2023

TikTok Creators Burned by Shady AI Startup's Lucrative But Dubious Sponsorship Offers

10/2/2023

TikTok Testing $4.99 Monthly Subscription for Ad-Free Experience

TikTok is testing an ad-free monthly subscription plan for $4.99 per month in the US, indicating a shift in its revenue model.

10/4/2023

TikTok Halts Shopping Service in Indonesia to Comply With New E-Commerce Rules

TikTok is suspending its online shopping service in Indonesia to comply with new regulations aimed at protecting local retailers, resulting in a setback for the company in one of its biggest markets.

10/8/2023

Viral Moments Lead to Booming Business for Restaurants Featured on Social Media

10/8/2023

Amazon Curates Viral TikTok Products You Need, From Fuzz-Free Hair to Fresh Snacks

Amazon has curated a selection of viral TikTok-recommended products, including a sweater shaver, hair serum, bag sealer, and carpet cleaner, all available in one place on its website.