- Social media creators are exploring the use of generative artificial intelligence (AI) to enhance their personal brands and streamline their work.
- Giselle Ugarte, a popular TikTok creator with nearly 300,000 followers, is testing AI technology to assist with onboarding new clients.
- Ugarte collaborated with Vermont startup Render Media to create a digital likeness of herself for her business.
- She spent a few hours at Render's New York studio, posing for a camera and reading scripts in different moods to capture her likeness.
- The use of AI technology in this way could potentially save creators time and effort in managing their online presence and engaging with clients.
Main Topic: The potential for satirical videos on TikTok to be misinterpreted and spread misinformation.
Key Points:
1. Satirical videos on TikTok can quickly spread rumors and misinformation when taken as truth.
2. Online algorithms often serve users content that is not intended for them or removed from its original context, leading to confusion and misunderstanding.
3. The misinterpretation of satirical content can have negative consequences for those involved, including receiving hate messages and damaging reputations.
Meta Thailand is using AI to enhance the performance of ads and optimize return on investment for businesses, while also focusing on their Reels service to compete with TikTok, leveraging their large user base and personalization technology to drive engagement and increase ad impressions.
TikTok is looking to enhance its social networking features and expand its messaging capabilities in order to build meaningful connections between users and retain and grow user engagement.
TikTok is rolling out TikTok Shop in the US, aiming to convert the app's influence into a new revenue stream by allowing users to buy products within the app through videos with shopping buttons.
TikTok has been fined €345 million and found in breach of several articles of the GDPR by the Irish Data Protection Commission due to its mishandling of children's data and failure to implement appropriate measures for under-13 users.
TikTok is testing a new feature that integrates Google Search into its in-app search results, aiming to become a one-stop shop for users' online activities.
YouTube is expanding its AI technology offerings, including customizable green screen backdrops, automatic language dubbing, AI insights, and AI-assisted music search, as it aims to attract more creators and compete with TikTok in the short-form video space.
Creators on TikTok were approached by a company called StartupHelper, which offered a brand deal to promote a service that would create AI clones of people to attend virtual job interviews, but the offer quickly raised ethical concerns and the company went dark online.
TikTok is testing a monthly subscription service that offers an ad-free experience, but it is currently only available in one market outside of the U.S. and may not be expanded further.
A nonprofit called AIandYou is launching a public awareness campaign to educate voters about the potential impact of AI on the 2024 election, including using AI-generated deepfake content to familiarize voters with this technology.
Hundreds of thousands of views on TikTok have been generated by an anonymous account impersonating former Sudanese leader Omar al-Bashir, using leaked recordings that experts believe to be fake, highlighting the potential for the rapid proliferation of fake content through social media.
Using AI-powered platforms like the EPIK AI photo editor, people are transforming themselves into nostalgic high school personas in a viral "AI yearbook" trend, with popular TikTok influencers also joining in.
A new trend on TikTok allows users to recreate their high school yearbook photos with a '90s twist using an AI generator called "Epik - AI Photo Editor."
A deepfake MrBeast ad slipped past TikTok's ad moderation technology, highlighting the challenge social media platforms face in handling the rise of AI deepfakes.
Direct Post is a new feature introduced by TikTok that allows users to post content directly from popular editing apps, including Adobe Premiere Pro and CapCut, with options to set captions and audience settings, benefiting from advances in the wider creativity app landscape.
Falsehoods are being spread on TikTok through the use of A.I.-generated voices, allowing creators to manipulate public opinion and share misinformation with mass audiences.