Topics

Posted 9/14/2023, 11:00:00 AM

TikTok Transforms into Shopping Channel, Testing Users' Tolerance for Commerce

TikTok Shop rolled out to all US users, flooding feeds with shopping videos and ads.
Author's For You page changed dramatically, now filled with unfamiliar creators pushing products.
TikTok taking commission on sales, while creators can earn through affiliate links.
Represents major shift in TikTok's business model and user experience.
Raises questions about how monetization will impact app's personal feel.

vox.com

Relevant topic timeline:

8/18/2023

Zepotha is huge on TikTok, but it’s no Goncharov

Main topic: Marketing campaign to promote a new song on TikTok through the creation of a fake movie called Zepotha. Key points: 1. The fake movie Zepotha has gained significant traction on TikTok, with reaction videos, fanart, and theories going viral. 2. The campaign was orchestrated by the musical artist Emily Jeffri to generate buzz for her new song. 3. While the campaign is successful in promoting Jeffri's song, it lacks the collaborative effort seen in previous fake movie trends like Goncharov.

9/5/2023

TikTok job postings point to social features to help it compete with Meta

TikTok is looking to enhance its social networking features and expand its messaging capabilities in order to build meaningful connections between users and retain and grow user engagement.

9/12/2023

TikTok Launches E-Commerce Features in the US, Enabling In-App Shopping

TikTok has officially launched its e-commerce business in the United States, allowing users to purchase items directly through the app's new features and bringing online shopping to its more than 150 million American users.

9/19/2023

TikTok Rolls Out New Tools to Label AI-Generated Content

TikTok is launching a new tool that allows creators to label their AI-generated content and is testing automatic labeling of AI content, aiming to increase transparency and prevent confusion or misinformation.

9/21/2023

TikTok Tests Showing Google and Wikipedia Results In-App to Keep Users from Leaving as Gen Z Shifts Search Behavior

TikTok is testing a new feature that integrates Google Search into its in-app search results, aiming to become a one-stop shop for users' online activities.

9/26/2023

Indonesia Restricts TikTok Payments, Citing Protection of Local Businesses

TikTok's expansion into online shopping in Indonesia is facing a setback as new rules will prohibit direct e-commerce payments on social media platforms, limiting companies like TikTok to only advertising products and not conducting transactions. This move aims to protect small and medium enterprises in Indonesia's e-commerce market, posing a challenge for TikTok's plans to expand into other markets and further complicating its existing global security concerns.

9/28/2023

TikTok Creators Burned by Shady AI Startup's Lucrative But Dubious Sponsorship Offers

Creators on TikTok were approached by a company called StartupHelper, which offered a brand deal to promote a service that would create AI clones of people to attend virtual job interviews, but the offer quickly raised ethical concerns and the company went dark online.

10/2/2023

TikTok Testing $4.99 Monthly Subscription for Ad-Free Experience

TikTok is testing an ad-free monthly subscription plan for $4.99 per month in the US, indicating a shift in its revenue model.

10/4/2023

TikTok Halts Shopping Service in Indonesia to Comply With New E-Commerce Rules

TikTok is suspending its online shopping service in Indonesia to comply with new regulations aimed at protecting local retailers, resulting in a setback for the company in one of its biggest markets.

10/4/2023

TikTok Ends E-Commerce in Indonesia to Comply with New Regulations

TikTok Indonesia will end e-commerce transactions on its platform by Thursday to comply with new regulations set by the Indonesian government, potentially impacting the app's Southeast Asian ambitions.

10/8/2023

Viral Moments Lead to Booming Business for Restaurants Featured on Social Media

Small businesses that go viral on platforms like TikTok can experience overwhelming demand and need to adapt quickly to meet the surge, but those who can successfully adjust can turn newfound fame into long-lasting success.

Topics

Posted 9/14/2023, 11:00:00 AM

TikTok Transforms into Shopping Channel, Testing Users' Tolerance for Commerce

TikTok Shop rolled out to all US users, flooding feeds with shopping videos and ads.
Author's For You page changed dramatically, now filled with unfamiliar creators pushing products.
TikTok taking commission on sales, while creators can earn through affiliate links.
Represents major shift in TikTok's business model and user experience.
Raises questions about how monetization will impact app's personal feel.

vox.com

Relevant topic timeline:

8/18/2023

Zepotha is huge on TikTok, but it’s no Goncharov

9/5/2023

TikTok job postings point to social features to help it compete with Meta

TikTok is looking to enhance its social networking features and expand its messaging capabilities in order to build meaningful connections between users and retain and grow user engagement.

9/12/2023

TikTok Launches E-Commerce Features in the US, Enabling In-App Shopping

9/19/2023

TikTok Rolls Out New Tools to Label AI-Generated Content

9/21/2023

TikTok Tests Showing Google and Wikipedia Results In-App to Keep Users from Leaving as Gen Z Shifts Search Behavior

TikTok is testing a new feature that integrates Google Search into its in-app search results, aiming to become a one-stop shop for users' online activities.

9/26/2023

Indonesia Restricts TikTok Payments, Citing Protection of Local Businesses

9/28/2023

TikTok Creators Burned by Shady AI Startup's Lucrative But Dubious Sponsorship Offers

10/2/2023

TikTok Testing $4.99 Monthly Subscription for Ad-Free Experience

TikTok is testing an ad-free monthly subscription plan for $4.99 per month in the US, indicating a shift in its revenue model.

10/4/2023

TikTok Halts Shopping Service in Indonesia to Comply With New E-Commerce Rules

TikTok is suspending its online shopping service in Indonesia to comply with new regulations aimed at protecting local retailers, resulting in a setback for the company in one of its biggest markets.

10/4/2023

TikTok Ends E-Commerce in Indonesia to Comply with New Regulations

10/8/2023

Viral Moments Lead to Booming Business for Restaurants Featured on Social Media