TikTok Transforms into Shopping Channel, Testing Users' Tolerance for Commerce
-
TikTok Shop rolled out to all US users, flooding feeds with shopping videos and ads.
-
Author's For You page changed dramatically, now filled with unfamiliar creators pushing products.
-
TikTok taking commission on sales, while creators can earn through affiliate links.
-
Represents major shift in TikTok's business model and user experience.
-
Raises questions about how monetization will impact app's personal feel.
![](https://cdn.vox-cdn.com/thumbor/1f9E9OYPmjNylxa4R3Lf1Uqut9o=/0x576:5607x3730/1600x900/cdn.vox-cdn.com/uploads/chorus_image/image/72645876/GettyImages_1250141199.0.jpg)