TikTok Launches E-Commerce Features in the US, Enabling In-App Shopping

TikTok has officially launched e-commerce in the US after months of testing to capitalize on the app's popularity.
New features include a Shop tab where businesses can showcase products, as well as links to purchase items directly in feeds.
TikTok is integrating with platforms like Shopify, Salesforce, and Zendesk to power logistics and payments.
The marketplace aims to replicate the success of Asian e-commerce platforms like Shein and PDD Holdings' Temu.
TikTok's e-commerce is already available in countries like Thailand, Vietnam, Malaysia, Philippines, Singapore, and the UK.

reuters.com

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Posted 9/12/2023, 10:52:00 AM