FTC Sues Amazon, Alleging Deceptive Tactics to Sign Up and Retain Prime Subscribers
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The FTC named 3 Amazon execs accused of misleading tactics to get people to sign up for Prime subscriptions.
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Amazon allegedly made the Prime cancellation process confusing on purpose to retain subscribers.
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Amazon staff warned executives that the Prime signup was designed to trick users into recurring bills.
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The FTC claims Amazon tried to delay its investigation by improperly claiming privilege over documents.
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The FTC lawsuit aims to address "dark pattern" techniques used by Amazon and others to sign up and retain subscribers.