WhatsApp Rolls Out Major Update to Channels Feature for Following Brands and Creators
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WhatsApp has expanded Channels, allowing users to follow creators, organizations, and brands for updates.
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Channels rolled out to over 150 countries after initial launch in Colombia and Singapore.
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Admins can now edit posts and users can react with emojis. Enhanced directory helps users discover Channels.
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Big names using Channels include musicians, companies like Netflix, and football clubs.
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Channels are separate from regular WhatsApp chats and let users follow posts and updates.