Posted 9/29/2023, 1:33:29 PM
Wonder Group Buys Struggling Meal Kit Company Blue Apron for $103 Million
- Wonder Group is buying meal kit company Blue Apron for $103 million to enhance offerings
- Wonder Group started with meal delivery vans but faced pushback over environmental impact
- Blue Apron is a known name in meal kits but has faced increased competition
- In 2019, Blue Apron was at risk of delisting from NYSE due to stock price
- Blue Apron announced in 2020 it was considering selling itself as it lost customers and revenue declined