Main topic: Mixed reactions to Twitter's rebranding to X and surge in negative reviews on the U.S. App Store.
Key points:
1. Nearly 78% of U.S. iOS reviews for the newly renamed X app have been 1-star reviews since the rebranding, compared to 50% in the previous two weeks.
2. Users expressed frustration with the new logo and name, demanding the return of the Twitter bird.
3. Despite the negative reviews, X's worldwide installs grew 20% week-over-week after the rebranding, with a 3-4% increase in weekly user growth.
4. Time spent per user fell 7% and daily sessions per user fell 6% following the renaming of the app to X.
5. The rebranding was an attempt to transform Twitter into Elon Musk's vision of an "everything app," but it remains to be seen if X can thrive after losing the trust and goodwill of some longtime Twitter users.
Main topic: X (formerly known as Twitter) throttling traffic to websites disliked by Elon Musk.
Key points:
1. X slowed down access to websites including The New York Times, Instagram, Facebook, Bluesky, Threads, Reuters, and Substack.
2. These websites have been publicly attacked by Musk in the past.
3. The delays potentially affected the traffic and ad revenue of these companies.
Hint on Elon Musk: Musk has previously blocked links to competitors, called the New York Times "propaganda," and took away their verification check mark. He has also feuded with Mark Zuckerberg and threatened a cage fight.
Main topic: Elon Musk-owned social network X (formerly Twitter) has made TweetDeck a subscriber-only product.
Key points:
1. TweetDeck, previously a free tool, is now only accessible to subscribers of X Pro.
2. This move affects social media managers, journalists, and power users who relied on TweetDeck for tracking lists and trends on Twitter/X.
3. Under Musk's ownership, X has introduced various subscription offerings, including verification marks, longer text and video posts, fewer ads, encryption in DMs, and ad revenue sharing.
Hint on Elon Musk: Elon Musk is the owner of social network X (formerly Twitter) and has implemented changes such as making TweetDeck a subscriber-only product and introducing various subscription offerings.
Main topic: X (formerly Twitter) changes post sorting method and makes X Pro (formerly TweetDeck) a subscriber-only product.
Key points:
1. X (formerly Twitter) now sorts posts by like counts when users are logged out, instead of the order in which they were posted.
2. Posts still appear in chronological order on profiles when logged in, but are sorted by performance when logged out.
3. X Pro (formerly TweetDeck) is now only accessible to verified users as a subscriber-only product.
Hint on Elon Musk: Elon Musk took over as the head of X (formerly Twitter) last year and has implemented several changes since then.
The main topic is the renaming of TweetDeck to X Pro and the introduction of a subscription requirement.
1. TweetDeck has been renamed X Pro and now requires a subscription to use.
2. The change was announced in July alongside a revamp of the application.
3. Previously free, TweetDeck now sits behind X Blue's paywall.
Main topic: Tumblr's new web browser look and its attempt to attract new users.
Key points:
1. Tumblr has rolled out a new navigation interface that resembles Twitter (formerly known as X) to make it easier for users to understand and explore the platform.
2. The changes were made based on user feedback during the testing phase and include tweaks to settings, messaging windows, and the Account section.
3. Tumblr saw an increase in new users after Elon Musk took over Twitter, and it may be trying to attract more users by making its platform look more like Twitter.
Hint on Elon Musk: Elon Musk took over Twitter (formerly known as X), which led to an increase in new users on Tumblr.
Main Topic: X (formerly known as Twitter) is planning to make major changes to the way shared articles appear on the platform, removing text elements and leaving only lead images with an overlay of the URL.
Key Points:
1. The removal of text elements aims to improve aesthetics, make posts less compact, and fit more posts in the timeline that appears on screen.
2. Elon Musk, CEO of X, supports the new format and believes it could help reduce clickbait.
3. X may be implementing this change to encourage individuals and news publications to write longer posts directly on the platform, potentially providing more context to the shared URLs.
X, the Elon Musk-owned social media platform formerly known as Twitter, has obtained payments licenses from several U.S. states, indicating plans to support payment processing and cryptocurrency services.
Elon Musk became repulsed by the Twitter logo and its presence in the company's offices, ultimately leading him to acquire Twitter and rebrand it as X.com with plans to transform it into an all-encompassing app for financial and social matters.
Elon Musk's Subscriptions feature on X (formerly Twitter) is not gaining significant traction, with Musk having only 40,000 subscribers out of his 155 million followers, suggesting that it is not a successful tool in the creator economy.
X's new content moderation policy, which limits the visibility of certain tweets rather than removing them, has made it difficult for the social media platform to convince brands that it is safe for advertising.
X, formerly known as Twitter, has been running unlabeled ads in users' feeds, raising concerns about deceptive advertising practices and potentially attracting regulatory investigation.
Twitter, now called X, is suing California over a state law that requires social media companies to disclose their content policies, claiming it violates free speech and pressure them to remove objectionable content.
Elon Musk hinted at the possibility of introducing a small monthly fee for using his company X, formerly Twitter, in an effort to combat the presence of bots on the platform, although no further details were provided.
