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X Under Fire for Deceptive Ad Practices in Users' Feeds

  • X, formerly Twitter, caught running unlabeled ads in users' Following feeds without proper "Ad" labels.

  • Unclear if a glitch in X's ad platform or a deliberate attempt to deceive users into thinking ads are regular posts.

  • Critic says it "smacks of financial desperation" and not a good tactic for a "brand safe" site.

  • Problem may violate rules around deceptive practices and prompt regulatory investigation.

  • Occurs after recent ad labeling changes and hiring of ad exec Linda Yaccarino to lure back advertisers.

techcrunch.com
Relevant topic timeline:
Main Topic: The social media platform X (formerly Twitter) is hosting conspiracy theories about the death of the Obamas' personal chef without evidence. Key Points: 1. X, under owner Elon Musk, has relaxed its rules around misinformation, allowing conspiracy theories to spread. 2. Right-wing figures on X are casting doubt on the police statement about the chef's death, without evidence. 3. Other social media platforms like TikTok, Facebook, Instagram, and Reddit have stricter policies on misinformation and are not giving as much traction to these conspiracy theories.
Main Topic: Elon Musk's rebranding of Twitter to X and the intellectual property issues surrounding it. Key Points: 1. Elon Musk announced the rebranding of Twitter to X, but his company did not hold the @X account, which belonged to a San Francisco photographer since 2007. 2. The sudden takeover of the handle highlights the branding and intellectual property rights issues that Musk's company now faces. 3. Musk's use of the X logo and potential trademarking of the brand could lead to legal challenges from other companies that use the letter X in the tech or internet services context.
Main topic: X (formerly known as Twitter) throttling traffic to websites disliked by Elon Musk. Key points: 1. X slowed down access to websites including The New York Times, Instagram, Facebook, Bluesky, Threads, Reuters, and Substack. 2. These websites have been publicly attacked by Musk in the past. 3. The delays potentially affected the traffic and ad revenue of these companies. Hint on Elon Musk: Musk has previously blocked links to competitors, called the New York Times "propaganda," and took away their verification check mark. He has also feuded with Mark Zuckerberg and threatened a cage fight.
Main topic: Tumblr's new web browser look and its attempt to attract new users. Key points: 1. Tumblr has rolled out a new navigation interface that resembles Twitter (formerly known as X) to make it easier for users to understand and explore the platform. 2. The changes were made based on user feedback during the testing phase and include tweaks to settings, messaging windows, and the Account section. 3. Tumblr saw an increase in new users after Elon Musk took over Twitter, and it may be trying to attract more users by making its platform look more like Twitter. Hint on Elon Musk: Elon Musk took over Twitter (formerly known as X), which led to an increase in new users on Tumblr.
Main topic: Advertisers suspend advertising on X due to ads appearing next to a pro-Nazi account. Key points: 1. Twitter's rebrand into X has made advertisers more confident in using the platform. 2. X has added brand safety controls to prevent ads from appearing in inappropriate places. 3. Gilead Sciences and NCTA-The Internet and Television Association suspended their ad spending on X after their ads appeared next to a verified pro-Nazi account.
Main Topic: X (formerly known as Twitter) is planning to make major changes to the way shared articles appear on the platform, removing text elements and leaving only lead images with an overlay of the URL. Key Points: 1. The removal of text elements aims to improve aesthetics, make posts less compact, and fit more posts in the timeline that appears on screen. 2. Elon Musk, CEO of X, supports the new format and believes it could help reduce clickbait. 3. X may be implementing this change to encourage individuals and news publications to write longer posts directly on the platform, potentially providing more context to the shared URLs.
A recent study conducted by the Observatory on Social Media at Indiana University revealed that X (formerly known as Twitter) has a bot problem, with approximately 1,140 AI-powered accounts that generate fake content and steal selfies to create fake personas, promoting suspicious websites, spreading harmful content, and even attempting to steal from existing crypto wallets. These accounts interact with human-run accounts and distort online conversations, making it increasingly difficult to detect their activity and emphasizing the need for countermeasures and regulation.
Twitter's rebranding to X resulted in a decrease in downloads and weekly active users, but surprisingly led to a 25% increase in revenue; however, consumer confusion and the popularity of Twitter Lite impacted the success of the rebranding.
X, the Elon Musk-owned social media platform formerly known as Twitter, has obtained payments licenses from several U.S. states, indicating plans to support payment processing and cryptocurrency services.
The platform formerly known as Twitter, now called X, will start collecting biometric data and information on users' employment and education history, according to its updated privacy policy, with the intention of providing additional verification for X Premium users and recommending potential jobs and relevant advertising.
Elon Musk became repulsed by the Twitter logo and its presence in the company's offices, ultimately leading him to acquire Twitter and rebrand it as X.com with plans to transform it into an all-encompassing app for financial and social matters.
Elon Musk's Subscriptions feature on X (formerly Twitter) is not gaining significant traction, with Musk having only 40,000 subscribers out of his 155 million followers, suggesting that it is not a successful tool in the creator economy.
X's new content moderation policy, which limits the visibility of certain tweets rather than removing them, has made it difficult for the social media platform to convince brands that it is safe for advertising.
Twitter, now called X, is suing California over a state law that requires social media companies to disclose their content policies, claiming it violates free speech and pressure them to remove objectionable content.
Apple CEO Tim Cook is considering whether to continue advertising on the platform X, formerly known as Twitter, due to accusations of antisemitism against its owner Elon Musk, with Cook stating that there is no place for such promotion.
Elon Musk announced during a livestream that X, formerly Twitter, may soon become a subscription-only service in order to combat the presence of bots on the platform.
Twitter, now known as X, is considering implementing a paywall to deter bots and combat its decline in advertising revenue, with Elon Musk suggesting that a small monthly fee could discourage bot operators and provide a new payment method for each bot created, while also addressing concerns of hate speech on the platform.
X (formerly Twitter) has reported a decline of 11.6% in daily active users since Elon Musk took over, with the company currently having 225 million daily active users, down from 254.5 million before Musk's acquisition.
X Social Media has filed a trademark infringement lawsuit against X Corp., the company behind Twitter's rebrand to X Corp., alleging that the rebrand has confused consumers and led them to believe that the ad services offered by X Social Media are associated with the Musk-led company.
Elon Musk-owned social media platform X, formerly known as Twitter, is facing financial challenges as advertising revenue decreases and its value is estimated to be worth less than its debt.
Elon Musk has made another change to X (formerly known as Twitter), removing the display of article headlines when they are shared on the platform, causing a potential lack of context for users.
Twitter, now known as X, has removed automatically generated headlines from links to external websites, potentially reducing context and engagement with news articles on the platform.
Twitter, now referred to as X, has removed headlines from news articles in an attempt to enhance aesthetics, but this has led to confusion among readers and may reduce traffic to news outlets' stories.
Summary: Users on X (formerly Twitter) are posting their expensive grocery hauls, sparking discussions about rising grocery prices and the items they choose to purchase.
Elon Musk's social network, formerly known as Twitter and now called X, has removed news headlines from article links in an effort to improve aesthetics, with Musk expressing a desire for news organizations to post content directly on the platform.
The social media platform "X" is under scrutiny for allowing racist content from VDARE to appear on its platform, including advertisements from major brands like Amazon, Samsung, and the Denver Broncos, raising concerns about the platform's commitment to brand safety.
Elon Musk's platform X, formerly known as Twitter, is now serving users clickbait advertisements that cannot be blocked, reported, or easily identified as ads.
Twitter's new ad format, which resembles news stories and other links, is receiving backlash for its lack of transparency and inability to be reported or blocked.