Google is expanding the availability of its generative AI-powered search engine, Search Generative Experience (SGE), to India and Japan, allowing the company to test its functionality at scale in different languages and gather user feedback. Google is also improving the appearance of web page links in generative AI responses and seeing high user satisfaction, particularly among younger users who appreciate the ability to ask follow-up questions. This move comes as Microsoft has been offering its own generative AI-powered search engine, Bing, for months, aiming to compete with Google in the AI space.
Apple executives Eddy Cue, John Giannandrea, and Adrian Perica will testify in an antitrust investigation into Google's alleged abuse of its search engine dominance, despite Apple's argument that it would be burdensome; Apple's multi-billion dollar deal with Google is a key aspect of the case.
The US Justice Department has started a 10-week trial against Google, accusing the company of monopolistic practices in dominating the search engine market through its business partnerships, including with Apple, to ensure its search engine is the default on mobile devices.
Google is facing a historic legal battle against the U.S. government in a generational antitrust case that questions the company's dominance in internet search and its contracts with device makers, including a lucrative deal with Apple.
Google maintains a dominant position in the global search engine market with a 90.7% market share, while its competitors like Bing and Yahoo lag far behind, according to data from Similarweb. However, Google is currently facing a civil antitrust lawsuit by the U.S. Justice Department for alleged anticompetitive practices. Bing, despite its AI-powered version, has not made significant progress in challenging Google's dominance.
The Justice Department's antitrust trial against Google began with claims that the company pursued agreements to be the default search engine on mobile devices, while Google argued that its search engine's quality was the primary reason for such agreements.
DuckDuckGo's CEO testified that it is difficult for users to switch from Google as their default search engine due to Google's status as the default option on many devices, a key argument in the Justice Department's antitrust trial against Google.
The Department of Justice has filed an antitrust lawsuit against Google, alleging that the company's billion-dollar deals to be the default search engine on smartphones have created a monopoly, and if the trial is successful, Google may be forced to break up its various businesses.
Apple senior vice president Eddy Cue is expected to testify in court that Apple chose Google as the default search engine on the iPhone because it was the best product and that Apple has revenue-sharing agreements with other search engines, shedding light on Google's licensing agreements and the accusation of monopolizing online search.
Microsoft's Bing search engine has always been just a bargaining chip for Apple in its search-engine wars with Google, according to a Microsoft executive, who also revealed that Microsoft has been trying for years to convince Apple to switch to Bing as the default search engine for iPhones.
Google is opening its AI-powered search experience to teenagers, adding new context pages and safeguards to prevent inappropriate or harmful content, and launching an "About this result" tool to help users understand how the AI arrived at its answers.
Google is expanding access to its generative AI-supported Search (SGE) to users aged 13 to 17, while implementing safeguards to protect them from inappropriate content, and offering an AI Literacy Guide for teens and parents to understand responsible use; in addition, Google is providing web publisher controls with Google-Extended to decide whether their content can be used to train AI models.
Apple is planning to integrate its internal search engine, "Pegasus," more deeply into iOS and macOS, potentially utilizing generative AI tools to enhance its capabilities, as the company looks to compete with Google and strengthen its App Store ads business.
Apple has the ability to create its own search engine, potentially rivaling the revenue from the Apple Watch market, due to its existing search engine capabilities in services such as the App Store, Maps, Apple TV, and News.
Microsoft CEO Satya Nadella testified in the U.S. antitrust fight between the Justice Department and Google, dismissing the idea that it is easy to change defaults on devices and revealing that Microsoft had sought to make Bing the default search engine on Apple smartphones but was rejected.
Microsoft CEO Satya Nadella testified during the US government's antitrust trial against Google, warning of a "nightmare" scenario for the internet if Google's dominance in online search continues, as it could give Google an unassailable advantage in artificial intelligence (AI) due to the vast amount of search data it collects, threatening to further entrench its power.
Apple has the potential to compete with Google in building a search engine, as it has a strong search team and has developed a next-generation search engine called "Pegasus," but currently, Apple benefits from the $15 billion annual payment it receives from Google to keep Google Search as the default on Safari.
Apple has turned down opportunities to challenge Google's search engine dominance, including the chance to purchase Bing and make DuckDuckGo the default for Safari's private browsing mode, according to court transcripts unsealed in the US government's antitrust lawsuit against Google.
Apple considered replacing Google with DuckDuckGo as its default search engine in private browsing mode, according to recent testimony by DuckDuckGo CEO Gabriel Weinberg in the Department of Justice's antitrust case against Google.
Apple executive John Giannandrea dismissed the idea of making DuckDuckGo the default search engine in Safari's private browsing mode due to concerns about its privacy claims and reliance on Bing, according to unsealed transcripts from the US antitrust trial over Google search.
Apple may have to push harder into artificial intelligence (AI) development to keep up with Google, who is rolling out new devices and advancing AI connections, potentially pulling users away from Apple; however, Apple is already heavily into AI development and is likely to advance at a similar pace as Google.
The US Federal Trade Commission is investigating Amazon and Google for alleged monopolistic practices, with Microsoft CEO Satya Nadella testifying against Google's attempts to monopolize the search market by paying to make its search engine the default choice for Apple and Android.
Google's payment to Apple for maintaining its position as the default search engine on iOS devices is estimated to be between $18 billion and $20 billion per year, according to financial advisor Bernstein, with the deal accounting for 14-16% of Apple's annual operating profits; however, the ongoing antitrust trial against Google could put this agreement at risk.
The antitrust case against Google puts the annual payment it makes to Apple for being the default search engine at risk, which constitutes 14-16% of Apple's profits, but Bernstein analysts believe Apple has options to mitigate the potential impact, such as partnering with another search engine or launching its own.
Apple's long-standing and lucrative agreement with Google to have it as the default search engine on Safari across its products has prevented Apple from developing its own search product and solidifies Google's dominance in the search industry, according to evidence presented in the US v. Google antitrust trial.
Google CEO Sundar Pichai expressed concerns about the optics of Google's deal with Apple, which made Google the pre-selected search option on Apple's Safari browser, according to emails introduced as evidence in the Justice Department's antitrust case against Google.
Google pays Apple between $18 and $20 billion per year to be the default search engine on iPhones, representing roughly 15% of Apple's annual operating profits, and there is a possibility that federal courts could force Google to terminate its search deal with Apple as part of the Department of Justice's antitrust lawsuit against Google.
Google CEO Sundar Pichai expressed concerns about the lack of choice in Apple's pre-selected search option on the Safari browser, according to emails introduced as evidence in the Justice Department's antitrust case against Google.
Google could be paying Apple between $18 billion to $20 billion a year to maintain its status as the dominant search engine on the iPhone, potentially generating 14-16% of Apple's annual operating profits, but this agreement may be at risk due to an ongoing antitrust suit.
The U.S. Department of Justice is leading a major antitrust trial against Google, accusing the search engine company of using illegal methods to crush competition and maintain an unfair advantage; if ruled in favor of the government, the trial could result in new online search possibilities for users and businesses and potentially change the way Google operates in the future.
