Analysts Divided on Whether New iPhone 15 Lineup Marks Major Upgrade Cycle for Apple
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Apple recently unveiled iPhone 15 lineup and new smartwatches, but analyst Laura Martin said the launch was "very sleepable" and nothing was new or exciting.
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Martin said Apple is lagging behind Alphabet, Microsoft, and Amazon in generative AI. She believes those cloud companies will end up twice as big as Apple in AI.
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However, Wedbush analyst Dan Ives disagreed, saying the iPhone 15 launch lays groundwork for a major upgrade cycle that will surprise Wall Street.
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Ives upgraded Apple's price target to $240 from $230 and reiterated an Outperform rating, citing the iPhone 15 cycle.
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The launch event highlighted Apple's sustainability efforts and had a video with Tim Cook apologizing to Mother Nature for his carbon footprint.