Google Launches Controversial Privacy Sandbox Ad Platform in Chrome
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Google Chrome launched its built-in ad tracking and curation platform, Privacy Sandbox, for most users on Sept. 7.
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Privacy Sandbox replaces third-party cookies to track users' interests while enhancing privacy, per Google.
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However, privacy advocates criticize the new system as potentially more invasive than cookies.
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Users can control ad topics via Privacy Sandbox settings in Chrome, or turn it off completely.
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Competing browsers like Firefox and Brave have implemented third-party cookie blocking by default already.