Google Pokes Fun at Apple's Resistance to RCS in Fictional iPager Video
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Google's new fictional "iPager" video pokes fun at Apple's resistance to adopting RCS messaging, highlighting issues like lack of encryption and green bubbles.
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The video emphasizes problems caused by Apple's reliance on archaic SMS/MMS instead of the more advanced, secure RCS standard supported by Android.
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Google aims to use RCS adoption as a key iPhone vs Android differentiator as part of its #GetTheMessage campaign.
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Apple's iMessage dodged the initial EU gatekeeper designation, getting a temporary reprieve from being compelled to adopt RCS.
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But the EC will reevaluate gatekeeper designations in 4-5 months, so Apple may still be pushed to adopt RCS in 2024.
![](https://static1.anpoimages.com/wordpress/wp-content/uploads/2023/05/rcs-chats-settings-is-onscreen-as-pixel-6a-is-being-held-in-front-of-the-android-icon.jpg)