Google Pokes Fun at Apple's Resistance to RCS in Fictional iPager Video

Google's new fictional "iPager" video pokes fun at Apple's resistance to adopting RCS messaging, highlighting issues like lack of encryption and green bubbles.
The video emphasizes problems caused by Apple's reliance on archaic SMS/MMS instead of the more advanced, secure RCS standard supported by Android.
Google aims to use RCS adoption as a key iPhone vs Android differentiator as part of its #GetTheMessage campaign.
Apple's iMessage dodged the initial EU gatekeeper designation, getting a temporary reprieve from being compelled to adopt RCS.
But the EC will reevaluate gatekeeper designations in 4-5 months, so Apple may still be pushed to adopt RCS in 2024.

androidpolice.com

Relevant topic timeline:

9/21/2023

Google Resurfaces Get The Message Ads Urging Apple to Adopt RCS Messaging

Google is renewing its campaign to pressure Apple into adopting the RCS messaging protocol, highlighting the drawbacks of Apple's SMS-based iMessage system and advocating for a better texting experience for all users.

9/21/2023

Google Pokes Fun at Apple Again Over SMS Messaging Limitations in New Ad

Google has released a snarky ad called "iPager" to criticize Apple's messaging platform, highlighting the disadvantages of using outdated SMS technology and the lack of encryption when texting across operating systems.

10/9/2023

Samsung Ad Riffs on Star-Crossed Lovers to Pressure Apple to Adopt RCS Messaging

Samsung has released an ad urging Apple to adopt the Rich Communication Services (RCS) messaging standard that Google has been promoting, highlighting the issues Android and iPhone users face when texting each other.

10/10/2023

Samsung Pokes Fun at Apple's Closed Messaging in #GetTheMessage Video

Samsung has released a video supporting Google's #GetTheMessage campaign, urging Apple to adopt RCS or "Rich Communication Services" to end the two-class messaging system between iPhone and Android users.

10/10/2023

Samsung Joins Google in Pressuring Apple to Adopt RCS Messaging to End Green Bubble Stigma

Samsung has released a video as part of its "Get The Message" campaign, which takes a humorous dig at Apple's lack of support for RCS, arguing that the different color bubbles for Android and iPhone users is a result of Apple's refusal to adopt the modern messaging technology.

10/10/2023

Google and Samsung Push Apple to Adopt RCS for iMessage, But Apple Resists to Maintain Closed Ecosystem

Google and Samsung are pressuring Apple to adopt Rich Communication Services (RCS) for iMessage, in an attempt to provide better cross-platform messaging for Android users, but Apple is unlikely to make the change due to the popularity of iMessage keeping users locked into its ecosystem.

10/20/2023

Google Play Store Promotes RCS in Bid to Sway Apple Users and Push Apple to Adopt Messaging Upgrade

Google is using the Play Store to promote RCS to Apple users in an attempt to sway their perception and potentially influence Apple to adopt the messaging standard, which offers upgrades like end-to-end encryption and group chats.

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Posted 9/23/2023, 10:50:00 AM

Google Pokes Fun at Apple's Resistance to RCS in Fictional iPager Video

Google's new fictional "iPager" video pokes fun at Apple's resistance to adopting RCS messaging, highlighting issues like lack of encryption and green bubbles.
The video emphasizes problems caused by Apple's reliance on archaic SMS/MMS instead of the more advanced, secure RCS standard supported by Android.
Google aims to use RCS adoption as a key iPhone vs Android differentiator as part of its #GetTheMessage campaign.
Apple's iMessage dodged the initial EU gatekeeper designation, getting a temporary reprieve from being compelled to adopt RCS.
But the EC will reevaluate gatekeeper designations in 4-5 months, so Apple may still be pushed to adopt RCS in 2024.

androidpolice.com

Relevant topic timeline:

9/21/2023

Google Resurfaces Get The Message Ads Urging Apple to Adopt RCS Messaging

9/21/2023

Google Pokes Fun at Apple Again Over SMS Messaging Limitations in New Ad

10/9/2023

Samsung Ad Riffs on Star-Crossed Lovers to Pressure Apple to Adopt RCS Messaging

10/10/2023

Samsung Pokes Fun at Apple's Closed Messaging in #GetTheMessage Video

10/10/2023

Samsung Joins Google in Pressuring Apple to Adopt RCS Messaging to End Green Bubble Stigma

10/10/2023

Google and Samsung Push Apple to Adopt RCS for iMessage, But Apple Resists to Maintain Closed Ecosystem

10/20/2023

Google Play Store Promotes RCS in Bid to Sway Apple Users and Push Apple to Adopt Messaging Upgrade