This article discusses the history of competition and control in the video game industry, focusing on the role of 3rd-party developers and the strategies of major console manufacturers. It also examines the recent acquisition of Activision by Microsoft and the concerns raised by the Federal Trade Commission (FTC). The article argues that Microsoft's acquisition is a response to Sony's dominance in the market and a bet on a new business model that offers consumers a better deal. The author questions the FTC's concerns and suggests that the real threat to the industry is the dominance of storefronts that extract high fees without contributing to development.
Microsoft executives forecasted growth in gaming revenue driven by advertising and mobile purchases, as revealed in a mistakenly published court document related to their battle against the Federal Trade Commission over the Activision Blizzard acquisition. They projected gaming revenue to double to $36 billion in fiscal 2030, with advertising revenue expected to rise to $1.4 billion and mobile transactions revenue estimated to reach $2.6 billion by that year.
The UK's Competition and Markets Authority is expected to share its preliminary judgement on Microsoft's revised Activision Blizzard deal next week, with the final decision expected on October 18th.
Main topic: Microsoft's acquisition of Activision Blizzard
Key points:
1. The UK's Competition and Markets Authority (CMA) has stated that Microsoft's revised agreement addresses previous concerns and clears the way for the deal to be approved.
2. The sale of Activision's cloud streaming rights to Ubisoft is a significant change that prevents Microsoft from gaining control of important content in cloud gaming.
3. The CMA still wants assurances that the provisions in the sale of cloud streaming rights cannot be circumvented, terminated, or not enforced, but believes Microsoft's offered remedies should resolve any remaining concerns.
Microsoft is nearing final approval for its acquisition of Activision Blizzard in the UK, with the Competition and Markets Authority (CMA) completing the first phase of reviewing a revised proposal that grants Activision's cloud gaming rights to Ubisoft.
Microsoft is one step closer to acquiring Activision Blizzard after UK regulators accepted their concessions on cloud gaming, a move that is seen as a brilliant strategy similar to Netflix's business model by industry experts.
Microsoft's proposed acquisition of Activision moves closer to completion as the UK's Competition and Markets Authority grants provisional approval to the modified deal, signaling that the final regulatory hurdle may soon be cleared.
The Federal Trade Commission plans to revive its attempt to block Microsoft's $69 billion acquisition of Activision, but it is unlikely to significantly impede the deal's completion.
Microsoft is expected to complete its $69 billion buyout of Activision Blizzard next week, pending final approval from the UK, allowing for the potential integration of Activision Blizzard games onto the Xbox Game Pass platform.
Microsoft's $68.7 billion deal to acquire Activision Blizzard is set to close on Friday, October 13, after facing lawsuits, leaks, and controversy.
Microsoft's acquisition of Activision Blizzard may be nearing completion, with a possible closing date of next week, if the UK's Competition and Markets Authority does not impede the deal.
Microsoft is nearing a deal to acquire Activision Blizzard, and Activision's president believes that the acquisition will improve the "Call of Duty" franchise.
Activision Blizzard expects their games to be available on Microsoft's Game Pass next year once the Microsoft deal is finalized.
Microsoft is making strides in artificial intelligence and gaming, with plans to unveil its own AI chip and finalize the $69 billion acquisition of Activision Blizzard, solidifying its position as a global technology leader.
Microsoft's planned acquisition of Activision-Blizzard-King for $72 billion is expected to close soon pending final UK approval, with Activision CEO Bobby Kotick hinting at the revival of franchises like Guitar Hero and discussing future tech like machine learning and AI.
Microsoft is expected to avoid a fresh investigation from the EU into its $69 billion purchase of Activision Blizzard, as the changes to the deal do not need to go through the approvals process again.
Microsoft has finalized its acquisition of Activision Blizzard for $68.7 billion, with Xbox chief Phil Spencer welcoming Activision Blizzard King employees in an internal memo and expressing excitement about the prospects of the unified team.
Microsoft has released an emotional trailer to celebrate its acquisition of Activision Blizzard, showcasing the wealth of games Xbox now owns and welcoming the new franchises into the Xbox family.
The Microsoft deal to acquire Activision Blizzard may have more potential for the future of cryptocurrency than the metaverse, despite initial emphasis on the metaverse in Microsoft's announcement, as leaked documents suggest plans to integrate crypto wallets into Xbox.
Microsoft's recent acquisition of Activision Blizzard has given them ownership of a vast catalogue of classic games and IPs, including popular titles like Call of Duty, Crash Bandicoot, Diablo, Overwatch, Spyro, and Warcraft.
Microsoft completes its merger with Activision Blizzard, which is its largest deal to date, but faces a $28.9 billion back-tax claim by the IRS; Arm Holdings earns positive ratings from analysts following its IPO; Netflix receives a downgrade from Wolfe Research due to concerns about future growth.
Microsoft completes its merger with Activision Blizzard, the largest deal in its history, while owing billions in back taxes, Arm Holdings earns top ratings from analysts following its IPO, and Netflix receives a downgrade in rating from Wolfe Research.
Microsoft's acquisition of Activision-Blizzard is complete, shifting the focus to discussing potential game updates and new IPs coming to Xbox Series X|S.
Microsoft's acquisition of Activision Blizzard positions the company as a major player in the mobile gaming market, provides opportunities for revenue via mobile game advertising, and strengthens its Xbox Game Pass and Xbox Cloud Gaming services.
Microsoft has completed its $68.7 billion acquisition of Activision Blizzard King, making it the company's largest acquisition ever and leading to speculation on how the gaming giant will handle its newfound intellectual properties.
