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Microsoft Eyes Doubling Gaming Revenue to $36B by 2030, Driven by New Console, Mobile and Ads

  • Phil Spencer, CEO of Microsoft Gaming, predicts growth from ads and mobile purchases. This was revealed in a leaked May 2022 presentation.

  • The presentation describes plans for a new Xbox console release in 2028, following the 2020 Xbox Series X/S.

  • Microsoft aims to double gaming revenue to $36B in fiscal 2030, up from $18B forecast in fiscal 2022.

  • Growth is expected in advertising ($1.4B in 2030) and mobile purchases ($2.6B in 2030). These would be new revenue streams.

  • Activision Blizzard's mobile games and ad revenue from King could help Microsoft achieve the 2030 revenue target of $36B. The deal is expected to close by October 18.

cnbc.com
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