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Microsoft Makes Concessions to Secure Activision Deal, Poised to Dominate Cloud Gaming

  • Microsoft made concessions on cloud gaming to get UK regulator approval for Activision Blizzard deal.

  • Microsoft is replicating the Netflix model with cloud gaming - making content widely accessible.

  • Cloud gaming expands the addressable market beyond console and PC gamers.

  • Microsoft lacked enough content to make cloud gaming subscription viable before recent studio acquisitions.

  • Microsoft is poised to dominate cloud gaming given content library and tech capabilities.

yahoo.com
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This article discusses the history of competition and control in the video game industry, focusing on the role of 3rd-party developers and the strategies of major console manufacturers. It also examines the recent acquisition of Activision by Microsoft and the concerns raised by the Federal Trade Commission (FTC). The article argues that Microsoft's acquisition is a response to Sony's dominance in the market and a bet on a new business model that offers consumers a better deal. The author questions the FTC's concerns and suggests that the real threat to the industry is the dominance of storefronts that extract high fees without contributing to development.
The main topic is the history of competition and business models in the video game industry. 1. The industry has seen a shift from vertical integration to modularization, with the first video game console being the Magnavox Odyssey. 2. Atari's 2600 introduced the concept of self-contained game cartridges, allowing players to use the same system for different games. 3. Activision's emergence as a third-party developer marked a major restructuring of the industry, leading to a flood of poor quality games and the video game crash of 1983. 4. Sony's PlayStation and Nintendo's Famicom/NES implemented strict control over third-party developers, with Sony later pivoting to focus on exclusives. 5. Microsoft's acquisition of Activision raises concerns about competition, but it is actually a move to build a new business model based on subscription services, which challenges Sony's exclusive strategy.
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