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In a surprise tie-up, Shopify merchants will be able to offer Amazon's 'Buy with Prime' option

Shopify merchants can now offer "Buy with Prime" on their Shopify stores, allowing online consumers to use their Amazon wallet for payments and receive fast, free delivery and returns through Amazon's fulfillment network.

techcrunch.com
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The article discusses the recent lawsuit filed by the Federal Trade Commission (FTC) against Amazon. The FTC alleges that Amazon enrolled consumers into Amazon Prime without their consent and made it difficult for them to cancel their subscriptions. The FTC claims that Amazon used manipulative user-interface designs known as "dark patterns" to trick consumers into signing up for Prime and made the cancellation process complex and confusing. The article argues that while there may be validity to the FTC's complaints, the overall value proposition of Prime seems positive for consumers. It also highlights the trade-offs involved in the removal of friction in e-commerce and questions the FTC's approach to regulating big tech companies.
The main topic is the Federal Trade Commission's (FTC) lawsuit against Amazon for allegedly enrolling consumers into Amazon Prime without their consent and making it difficult to cancel subscriptions. The key points are: 1. The FTC alleges that Amazon used "dark patterns" to trick consumers into enrolling in Prime without their knowledge. 2. The complaint also claims that Amazon made the cancellation process for Prime difficult and confusing. 3. The FTC argues that Amazon's practices have cost consumers significant money and violated consumer protection laws. 4. Some argue that Amazon's dark patterns and complex cancellation process are reasonable and that consumers should be educated about the value of Prime. 5. The lawsuit raises broader questions about the trade-offs between convenience and privacy on the internet and the application of antitrust laws to the digital age.
Main topic: Amazon expands its Fresh grocery delivery service to non-Prime members in select U.S. cities. Key points: 1. Amazon Fresh grocery delivery was previously only available to Prime members. 2. Non-Prime members in a dozen cities can now order groceries online from Amazon Fresh stores and warehouses. 3. Non-Prime members will have to pay delivery fees based on order value ($13.95 for orders under $50, $10.95 for orders between $50 and $100, $7.95 for orders over $100). 4. Amazon plans to launch the service nationwide by the end of the year and include products from Whole Foods and other grocery stores. 5. Amazon is unifying its e-commerce supermarket offerings into one online cart, allowing customers to order from Whole Foods, Amazon Fresh, and Amazon.com in a single order. 6. Amazon is introducing revamped Fresh stores in Chicago with an expanded product selection and in-store Krispy Kreme stores. 7. Earlier this year, Amazon started charging delivery fees for Fresh grocery orders under $150 for Prime members. 8. Amazon operates Fresh grocery stores and Go convenience stores across the U.S. and acquired Whole Foods in 2017.
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