TikTok is looking to enhance its social networking features and expand its messaging capabilities in order to build meaningful connections between users and retain and grow user engagement.
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TikTok is rolling out TikTok Shop in the US, aiming to convert the app's influence into a new revenue stream by allowing users to buy products within the app through videos with shopping buttons.
TikTok has been fined approximately $370 million by the European Union for inadequate safeguards to protect children's personal information and for lacking transparency in data usage, increasing concerns from parents, policymakers, and regulators about the platform's data-collection practices.
TikTok is testing a new feature that integrates Google Search into its in-app search results, aiming to become a one-stop shop for users' online activities.
TikTok's expansion into online shopping in Indonesia is facing a setback as new rules will prohibit direct e-commerce payments on social media platforms, limiting companies like TikTok to only advertising products and not conducting transactions. This move aims to protect small and medium enterprises in Indonesia's e-commerce market, posing a challenge for TikTok's plans to expand into other markets and further complicating its existing global security concerns.
TikTok is suspending its online shopping service in Indonesia to comply with new regulations aimed at protecting local retailers, resulting in a setback for the company in one of its biggest markets.
TikTok is testing the ability for users to upload 15-minute videos, expanding beyond its short-form content reputation and posing competition to YouTube in the long-form video space.
