TikTok Testing $4.99 Monthly Ad-Free Subscription Outside US, But Influencer Sponsorships Remain

TikTok is testing an ad-free subscription option outside the US for $4.99/month.
The subscription removes TikTok's own ads, but not influencer sponsorships.
TikTok makes most revenue from ads, but is still popular despite the ad market slowdown.
TikTok parent ByteDance now has 11% of big agency social media spending.
The test follows similar ad-free options from Twitter and YouTube.

techcrunch.com

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Posted 10/2/2023, 7:12:00 PM