- Social media creators are exploring the use of generative artificial intelligence (AI) to enhance their personal brands and streamline their work.
- Giselle Ugarte, a popular TikTok creator with nearly 300,000 followers, is testing AI technology to assist with onboarding new clients.
- Ugarte collaborated with Vermont startup Render Media to create a digital likeness of herself for her business.
- She spent a few hours at Render's New York studio, posing for a camera and reading scripts in different moods to capture her likeness.
- The use of AI technology in this way could potentially save creators time and effort in managing their online presence and engaging with clients.
Generative AI may not live up to the high expectations surrounding its potential impact due to numerous unsolved technological issues, according to scientist Gary Marcus, who warns against governments basing policy decisions on the assumption that generative AI will be revolutionary.
Generative AI is starting to impact the animation and visual effects industry, with companies like Base Media exploring its potentials, but concerns about job security and copyright infringement remain.
Generative AI, immersive technology, and climate technology are identified as the top three trends that will have the biggest impact on Thailand in the next year, according to McKinsey & Company. Generative AI shows potential for transformative business impact, while immersive technology and climate technology have various potential use cases such as enhancing customer experiences and driving tourism. However, there is still a need to explore and understand the opportunities and risks associated with generative AI. Additionally, the report highlights the shortage of tech talent as a key issue limiting growth in these fields.
Amazon is planning to use generative AI to provide summaries of product reviews, but critics argue that this could diminish the nuance and insight provided by reviews that were carefully crafted by reviewers.
Generative AI is enabling the creation of fake books that mimic the writing style of established authors, raising concerns regarding copyright infringement and right of publicity issues, and prompting calls for compensation and consent from authors whose works are used to train AI tools.
Generative AI is not going to replace SEO jobs, but it will change the industry and require adaptation, particularly in prompt customization and the evolution of links. Technical SEOs may have an advantage in handling these changes, and generative AI can save time on content creation. However, careful application and consideration of biases are necessary when using generative AI.
Companies are adopting Generative AI technologies, such as Copilots, Assistants, and Chatbots, but many HR and IT professionals are still figuring out how these technologies work and how to implement them effectively. Despite the excitement and potential, the market for Gen AI is still young and vendors are still developing solutions.
Entrepreneurs and CEOs can gain a competitive edge by incorporating generative AI into their businesses, allowing for expanded product offerings, increased employee productivity, more accurate market trend predictions, but they must be cautious of the limitations and ethical concerns of relying too heavily on AI.
Some companies are hiring AI prompt engineers to help them optimize generative AI technology, but as the tech improves at understanding user prompts, these skills may become less necessary.
The US consumer behavior is driven by mixed signals due to an uncertain economy, with increasing consumer confidence, concerns about rising prices and job security, and a trend of trading down and splurging on certain categories, according to McKinsey senior partner Kelsey Robinson; McKinsey AI experts Michael Chui and Alex Singla discuss the opportunities and benefits of generative AI (gen AI) in various industries, such as banking, healthcare, marketing, and R&D, and estimate a potential value of $2 trillion to $4 trillion annually for businesses that effectively harness gen AI; Companies should prepare for the adoption of gen AI, aligning it with their strategic goals, encouraging employees to explore and learn about the technology, and using it to create value and gain a competitive advantage; However, the adoption and impact of gen AI may vary based on the region and the specific use cases.
The new Typeface app for Microsoft Teams uses generative AI to help enterprises scale their marketing efforts and produce personalized content at a faster rate.
AI technology, specifically generative AI, is being embraced by the creative side of film and TV production to augment the work of artists and improve the creative process, rather than replacing them. Examples include the use of procedural generation and style transfer in animation techniques and the acceleration of dialogue and collaboration between artists and directors. However, concerns remain about the potential for AI to replace artists and the need for informed decision-making to ensure that AI is used responsibly.
Artificial intelligence (AI) is seen as a tool that can inspire and collaborate with human creatives in the movie and TV industry, but concerns remain about copyright and ethical issues, according to Greg Harrison, chief creative officer at MOCEAN. Although AI has potential for visual brainstorming and automation of non-creative tasks, it should be used cautiously and in a way that values human creativity and culture.
The surge in generative AI technology is revitalizing the tech industry, attracting significant venture capital funding and leading to job growth in the field.
SEO professionals in 2023 and 2024 are most focused on content creation and strategy, with generative AI being a disruptive tool that can automate content development and production processes, although it has its limitations and standing out from competitors will be a challenge. AI can be leveraged effectively for repurposing existing content, automated keyword research, content analysis, optimizing content, and personalization and segmentation, but marketers should lead with authenticity, highlight their expertise, and keep experimenting to stay ahead of the competition.
Generative AI, a technology with the potential to significantly boost productivity and add trillions of dollars to the global economy, is still in the early stages of adoption and widespread use at many companies is still years away due to concerns about data security, accuracy, and economic implications.
Generative AI tools are revolutionizing the creator economy by speeding up work, automating routine tasks, enabling efficient research, facilitating language translation, and teaching creators new skills.
Generative AI is being used to create misinformation that is increasingly difficult to distinguish from reality, posing significant threats such as manipulating public opinion, disrupting democratic processes, and eroding trust, with experts advising skepticism, attention to detail, and not sharing potentially AI-generated content to combat this issue.
AI technology is making it easier and cheaper to produce mass-scale propaganda campaigns and disinformation, using generative AI tools to create convincing articles, tweets, and even journalist profiles, raising concerns about the spread of AI-powered fake content and the need for mitigation strategies.
Business leaders must prepare for an uncertain future where generative AI and human workforces coexist by tempering expectations, evaluating data usage, and shifting focus from bottom-line savings to top-line growth.
General Motors is expanding its collaboration with Google to explore the future use of advanced generative AI, aiming to revolutionize the customer experience and deliver new features and services.
"Generative" AI is being explored in various fields such as healthcare and art, but there are concerns regarding privacy and theft that need to be addressed.
Generative artificial intelligence, particularly large language models, has the potential to revolutionize various industries and add trillions of dollars of value to the global economy, according to experts, as Chinese companies invest in developing their own AI models and promoting their commercial use.
Generative AI tools are causing concerns in the tech industry as they produce unreliable and low-quality content on the web, leading to issues of authorship, incorrect information, and potential information crisis.
Generative AI is primarily used by younger generations, with 65% of users being Millennials or Gen Z, while older generations are less engaged due to lack of understanding and concerns about safety and education.
McKinsey and Salesforce are collaborating to accelerate the adoption of generative AI in sales, marketing, commerce, and service, aiming to improve customer experiences, increase sales productivity, personalize digital marketing campaigns, and reduce call resolution time.
Generative AI is making its presence felt at the Venice film festival, with one of the highlights being a VR installation that creates a personalized portrait of users' lives based on their answers to personal questions. While there are concerns about the impact of AI on the entertainment industry, XR creators believe that the community is still too small to be seen as a significant threat. However, they also acknowledge that regulation will eventually be necessary as the artform grows and reaches a mass audience.
The rise of generative AI is driving a surge in freelance tech jobs, with job postings and searches related to AI increasing on platforms like LinkedIn, Upwork, and Fiverr, indicating a growing demand for AI experts.
The rise of generative AI is accelerating the adoption of artificial intelligence in enterprises, prompting CXOs to consider building systems of intelligence that complement existing systems of record and engagement. These systems leverage data, analytics, and AI technologies to generate insights, make informed decisions, and drive intelligent actions within organizations, ultimately improving operational efficiency, enhancing customer experiences, and driving innovation.
Generative AI can help small businesses manage their social media presence, personalize customer service, streamline content creation, identify growth opportunities, optimize scheduling and operations, enhance decision-making, revolutionize inventory management, transform supply chain management, refine employee recruitment, accelerate design processes, strengthen data security, and introduce predictive maintenance systems, ultimately leading to increased productivity, cost savings, and overall growth.
Generative AI, while revolutionizing various aspects of society, has a significant environmental impact, consuming excessive amounts of water and emitting high levels of carbon emissions. Despite some green initiatives by major tech companies, the scale of this impact is projected to increase further.
As generative AI continues to gain attention and interest, business leaders must also focus on other areas of artificial intelligence, machine learning, and automation to effectively lead and adapt to new challenges and opportunities.
Generative artificial intelligence (AI) services need clear and transparent pricing models to avoid bill shock and hidden costs for businesses, as organizations in the Asia-Pacific region express concerns about consumption-based models and potential budget cuts. Salesforce and other market players are working on pricing strategies for generative AI services, with a focus on monitoring consumption and providing options for customization. The adoption of generative AI tools within organizations also requires careful management and awareness of costs to ensure a positive return on investment.
Amazon has introduced generative AI capabilities to help sellers generate high-quality listing content, streamlining the product listing process and improving efficiency and performance.
Adobe's stock has seen a significant increase as the company focuses on incorporating generative artificial intelligence into its content creation and marketing tools.
Generative AI is set to revolutionize game development, allowing developers like King to create more levels and content for games like Candy Crush, freeing up artists and designers to focus on their creative skills.
Conversational AI and generative AI are two branches of AI with distinct differences and capabilities, but they can also work together to shape the digital landscape by enabling more natural interactions and creating new content.
Commercial real estate giant CBRE Group is exploring the use of generative artificial intelligence (AI) tools to improve efficiency and save time across its business, with executives expecting the technology to have a significant impact on their operations and the industry as a whole. CBRE has already been utilizing AI and machine learning technology, and its recent foray into generative AI includes the development of a self-service AI tool that allows employees to generate text and summaries, as well as answer questions using information from documents. The company's investments in technology are guided by the need for clear return on investment (ROI) and the importance of experimentation to learn and adapt.
Generative AI is empowering fraudsters with sophisticated new tools, enabling them to produce convincing scam texts, clone voices, and manipulate videos, posing serious threats to individuals and businesses.
Accenture has invested in Writer, a platform that uses generative AI to help enterprises create and shape content, with the aim of increasing productivity and driving business impact across various functions.
Generative AI is a form of artificial intelligence that can create various forms of content, such as images, text, music, and virtual worlds, by learning patterns and rules from existing data, and its emergence raises ethical questions regarding authenticity, intellectual property, and job displacement.
Generative artificial intelligence has the potential to disrupt traditional production workflows, according to Marco Tempest of MIT Media Lab, who believes that this technology is not limited to technologists but can be utilized by creatives to enhance their work and eliminate mundane tasks. Companies like Avid, Adobe, and Blackmagic Design are developing AI-driven tools for filmmakers while addressing concerns about job displacement by emphasizing the role of AI in fostering creativity and automating processes. Guardrails and ethical considerations are seen as necessary, but AI is not expected to replace human creativity in storytelling.
Generative AI is expected to have a significant impact on jobs, with some roles benefiting from enhanced job quality and growth, while others face disruption and a shift in required skills, according to a report from the World Economic Forum. The integration of AI into the workforce brings mixed reactions but emphasizes the need for proactive measures to maximize benefits and minimize risks. Additionally, the report highlights the importance of a balanced workforce that values both technical AI skills and people skills for future success.
The use of generative AI poses risks to businesses, including the potential exposure of sensitive information, the generation of false information, and the potential for biased or toxic responses from chatbots. Additionally, copyright concerns and the complexity of these systems further complicate the landscape.
