- Social media creators are exploring the use of generative artificial intelligence (AI) to enhance their personal brands and streamline their work.
- Giselle Ugarte, a popular TikTok creator with nearly 300,000 followers, is testing AI technology to assist with onboarding new clients.
- Ugarte collaborated with Vermont startup Render Media to create a digital likeness of herself for her business.
- She spent a few hours at Render's New York studio, posing for a camera and reading scripts in different moods to capture her likeness.
- The use of AI technology in this way could potentially save creators time and effort in managing their online presence and engaging with clients.
### Summary
The entertainment industry is experiencing a hiring boom for AI-related positions as companies, including Netflix, Disney, and Sony, aim to expand their machine learning capabilities. This has raised concerns among writers and actors about the potential impact of AI on their livelihoods.
### Facts
- The Writers Guild of America (WGA) is concerned that generative AI could replace human writers, allowing studios to cut costs.
- The Screen Actors Guild (Sag-Aftra) is worried about the use of digital likenesses, with studios proposing to pay background actors for perpetual image usage.
- Companies like Netflix, Disney, and Amazon have numerous open positions related to machine learning and AI, indicating a push to build up machine learning capabilities.
- The expansion of AI employment in the entertainment industry extends beyond generative AI, encompassing areas like recommendations, advertising, and dubbing of foreign languages.
- The hiring boom reflects a broader trend of companies seeking AI leadership roles across various industries.
- Disney has formed an internal task force to study AI and is embracing AI as part of its creative future.
- Generative AI is already being used in various aspects of entertainment production, including visual effects, dubbing, and even generating full episodes or movies.
- Writers and actors are demanding protections over AI, including the use of their creative material and AI-generated scripts.
- The current agreement between the WGA and the Alliance of Motion Picture and Television Producers (AMPTP) does not consider AI-generated material eligible for credit.
### Summary
Artificial intelligence is bringing new possibilities to the world of art, enabling creatives to explore innovative design and aesthetics.
### Facts
- 💡 Artificial intelligence has given rise to a new branch of art.
- 🎨 It allows creatives to experiment with design, aesthetics, and discover new perspectives.
- 👨💼 Jeffrey Yin, CFO of Artsy, and artist Trevor Paglen discuss how AI is expanding the tools available in the art industry.
Generative AI is unlikely to completely take over jobs, but rather automate certain tasks, particularly in clerical work, potentially impacting female employment; however, most other professions are only marginally exposed to automation, with the technology more likely to augment work rather than substitute it, according to a study by the International Labour Organization.
Generative AI is starting to impact the animation and visual effects industry, with companies like Base Media exploring its potentials, but concerns about job security and copyright infringement remain.
Artificial intelligence, particularly generative AI, is being embraced by the computer graphics and visual effects community at the 50th SIGGRAPH conference, with a focus on responsible and ethical AI, despite concerns about the technology's impact on Hollywood and the creative process.
AI technology, specifically generative AI, is being embraced by the creative side of film and TV production to augment the work of artists and improve the creative process, rather than replacing them. Examples include the use of procedural generation and style transfer in animation techniques and the acceleration of dialogue and collaboration between artists and directors. However, concerns remain about the potential for AI to replace artists and the need for informed decision-making to ensure that AI is used responsibly.
Artificial intelligence (AI) is seen as a tool that can inspire and collaborate with human creatives in the movie and TV industry, but concerns remain about copyright and ethical issues, according to Greg Harrison, chief creative officer at MOCEAN. Although AI has potential for visual brainstorming and automation of non-creative tasks, it should be used cautiously and in a way that values human creativity and culture.
Artificial intelligence is not likely to replace actors in the entertainment industry, as it lacks the unique spark and creativity that humans possess, and while it may have some impact on job opportunities, it also presents new opportunities for smaller studios and filmmakers.
The rise of artificial intelligence (AI) and automation is causing disruptions in various industries, leading to uncertainty about future career prospects; however, experts suggest that subjects like science, engineering, cybersecurity, and healthcare professions involving human interaction will continue to be in demand, and being AI literate will be beneficial for future careers. In the creative sector, roles like copywriting and graphic design could be outsourced to AI, but there are also opportunities to learn and work with AI in order to make the industry more accessible. Overall, AI is reshaping professional workspaces and creating new career paths, but individuals need to be flexible and adaptable to navigate the changing landscape.
Generative AI tools are revolutionizing the creator economy by speeding up work, automating routine tasks, enabling efficient research, facilitating language translation, and teaching creators new skills.
Stephen King, a renowned author, defends generative AI by comparing it to the Luddites' resistance to industrial progress, despite the fact that the Luddites were actually protesting against the exploitation of workers through machinery, not progress itself. However, many creatives are concerned about AI's impact on their livelihoods, as it eradicates revenue streams and reduces opportunities for emerging artists, making it crucial to critically examine how the technology is being utilized.
Director Scott Mann's tech company Flawless, which uses generative artificial intelligence (AI) to create content, was born out of his frustration with the foreign dubbing process in films and the need for an alternative that preserves the original performances; however, while some see the potential benefits of AI in Hollywood, others, including actress LaNisa Frederick and filmmaker Justine Bateman, are concerned about the impact on the industry and the need for consent and compensation for actors and writers whose work is used to train AI systems.
Generative AI tools are causing concerns in the tech industry as they produce unreliable and low-quality content on the web, leading to issues of authorship, incorrect information, and potential information crisis.
Generative AI is increasingly being used in marketing, with 73% of marketing professionals already utilizing it to create text, images, videos, and other content, offering benefits such as improved performance, creative variations, cost-effectiveness, and faster creative cycles. Marketers need to embrace generative AI or risk falling behind their competitors, as it revolutionizes various aspects of marketing creatives. While AI will enhance efficiency, humans will still be needed for strategic direction and quality control.
Filmmaker Guillermo del Toro discusses the use of AI in filmmaking, stating that it is a tool but can produce mediocre results, and emphasizes the importance of human creativity and intelligence in programming AI.
AI could potentially eliminate large parts of the film industry, with AI-composed scripts and scores, computerized actors, and CGI effects, but the challenge lies in breaking into the movie community, which requires a significant amount of money and marketing to succeed.
Sony Pictures Entertainment CEO, Tony Vinciquerra, believes that artificial intelligence (AI) is a valuable tool for writers and actors, dismissing concerns that AI will replace human creativity in the entertainment industry. He emphasizes that AI can enhance productivity and speed up production processes, but also acknowledges the need to find a common ground with unions concerned about job loss and intellectual property rights.
AI technology, particularly generative language models, is starting to replace human writers, with the author of this article experiencing firsthand the impact of AI on his own job and the writing industry as a whole.
Generative AI is a form of artificial intelligence that can create various forms of content, such as images, text, music, and virtual worlds, by learning patterns and rules from existing data, and its emergence raises ethical questions regarding authenticity, intellectual property, and job displacement.
Generative AI is expected to have a significant impact on jobs, with some roles benefiting from enhanced job quality and growth, while others face disruption and a shift in required skills, according to a report from the World Economic Forum. The integration of AI into the workforce brings mixed reactions but emphasizes the need for proactive measures to maximize benefits and minimize risks. Additionally, the report highlights the importance of a balanced workforce that values both technical AI skills and people skills for future success.
Generative AI is not replacing human creativity, but rather enhancing it, according to a survey by Canva, which found that 98% of British respondents said generative AI enhances their team's creativity and 75% consider AI an essential part of their creative process, allowing marketers and creatives to generate content quickly and efficiently, freeing up more time for ideation and strategy. However, respondents also expressed concerns about AI accessing customer, company, and personal data.
AI creators in the Tamil film industry are using artificial intelligence tools to replace voices, create AI-generated content, and design costumes, with the technology slowly changing the way filmmakers envision and execute their projects.
Creative writers are being sought after by AI training companies to improve the writing skills of AI models, offering hourly pay based on educational attainment and experience, potentially rendering writers' marketable skills obsolete.
Generation Z professionals are not overly concerned about generative AI replacing their jobs, but they are less prepared for their employers to adopt it into everyday work, according to a study by Adobe; however, only 23% of respondents expressed excitement about the implementation of generative AI at work.
Generative AI has the potential to enhance human creativity, but it is limited by the underlying data it has been trained on, leading to a new type of creativity called "generic creativity" that lacks the evolutionary clash of mind and world, raising concerns about a decrease in cognitive diversity and an increase in cultural uniformity. Protecting human creativity and prioritizing the human element over AI is essential to prevent a generic spiral in human creativity.
Management consulting firm Bain & Co. recommends that studios use technology to streamline the content production process and reduce budgets, but cautions against replacing creative professionals with AI, stating that generative AI and other technologies can enhance content quality and efficiency while saving time and money.
Generative AI tools, such as those developed by YouTube and Meta, are gaining popularity and going mainstream, but concerns over copyright, compensation, and manipulation continue to arise among artists and creators.
AI-generated content is causing concern among writers, as it is predicted to disrupt their livelihoods and impact their careers, with over 1.4 billion jobs expected to be affected by AI in the next three years. However, while AI may change the writing industry, it is unlikely to completely replace writers, instead augmenting their work and providing tools to enhance productivity, according to OpenAI's ChatGPT.
Artificial intelligence (AI) programs have outperformed humans in tasks requiring originality, sparking anxiety among professionals in various fields, including arts and animation, who worry about job loss and the decline of human creativity; experts suggest managing AI fears by gaining a deeper understanding of the technology, taking proactive actions, building solidarity, and reconnecting with the physical world.
Generative AI is an emerging technology that is gaining attention and investment, with the potential to impact nonroutine analytical work and creative tasks in the workplace, though there is still much debate and experimentation taking place in this field.
Generative AI is expected to have a significant impact on the labor market, automating tasks and revolutionizing data analysis, with projected economic implications of $4.1 trillion and potentially benefiting AI-related stocks and software companies.
After a 148-day strike, Hollywood screenwriters have successfully negotiated terms to protect against the use of artificial intelligence (AI) in scriptwriting, setting a precedent for future labor battles related to generative AI in various industries.
Artificial intelligence is increasingly replacing human creativity in the arts, but some artists are embracing AI as another tool in their creative arsenal to push the boundaries of traditional art forms.
Generative AI poses a threat to global employment, but humans can find a sustainable coexistence by focusing on entrepreneurialism, problem-solving, organizing, and multiple specializations that AI cannot replicate.
Summary: Artificial intelligence technology is making its way into the entertainment industry, with writers now having the freedom to incorporate AI software into their creative process, raising questions about its usefulness and the ability to differentiate between human and machine-generated content.
Generative AI is revolutionizing the professional landscape by automating tasks, but senior professionals without tech skills can still excel by leveraging their expertise and experience, as AI cannot replicate their firsthand encounters and interactions.
Generative AI is becoming a powerful tool for professional developers, with the potential to increase productivity in software engineering by up to 45%, while low- and no-code technology is more suitable for non-developers, according to a McKinsey analysis. Generative AI can accelerate the coding process and bridge the gap between intent and programming, but it currently has limitations in handling complex software development tasks. Nevertheless, it has the potential to enable low-code and no-code environments, making development more accessible to a broader range of individuals.
Generative AI has the potential to inspire engineering design by expanding the range of design options and facilitating collaboration, though the outcomes are often unpredictable and difficult to control. However, co-creating with AI can lead to new directions and creative thinking in engineering design.
Gen AI, or generative artificial intelligence, is rapidly transforming the manufacturing industry through automation and predictive maintenance, potentially threatening both white-collar and blue-collar jobs.
Generative AI art, enabled by advancements in technology, is seen by artist Paul Dowling as a new form of creativity that integrates with the art world rather than replacing it, offering new opportunities and challenges for artists in terms of originality, authenticity, and personal branding.
Generative AI is being integrated with DevOps systems to predict and prevent application failure, providing developers with suggestions on how to fix potential issues and automate problem-solving tasks.
Generative AI tools are being used by entrepreneurs to enhance their branding efforts, including streamlining the brand design process, creating unique branded designs, and increasing appeal through personalization.
Adobe is expanding its AI-powered Firefly tool across its Creative Cloud suite, causing concerns among creative professionals about the future role of designers and artists, as well as potential cannibalization of Adobe's consumer base. However, Adobe believes AI will benefit creatives of all levels across the industry and enable the production of more visual content. The text-to-media capability, which is part of AI tools, allows for faster idea generation and serves as a baseline for final products that still require human skills and expertise. Ultimately, the impact of AI on the design and art industry remains to be seen.
