- Social media creators are exploring the use of generative artificial intelligence (AI) to enhance their personal brands and streamline their work.
- Giselle Ugarte, a popular TikTok creator with nearly 300,000 followers, is testing AI technology to assist with onboarding new clients.
- Ugarte collaborated with Vermont startup Render Media to create a digital likeness of herself for her business.
- She spent a few hours at Render's New York studio, posing for a camera and reading scripts in different moods to capture her likeness.
- The use of AI technology in this way could potentially save creators time and effort in managing their online presence and engaging with clients.
Generative AI is starting to impact the animation and visual effects industry, with companies like Base Media exploring its potentials, but concerns about job security and copyright infringement remain.
The Alliance of Motion Picture and Television Producers has proposed guidelines for the usage of artificial intelligence (AI) and data transparency in the entertainment industry, stating that AI-created material cannot be considered literary or intellectually protected, and ensuring that credit, rights, and compensation for AI-generated scripts are given to the original human writer or reworker.
Generative AI is enabling the creation of fake books that mimic the writing style of established authors, raising concerns regarding copyright infringement and right of publicity issues, and prompting calls for compensation and consent from authors whose works are used to train AI tools.
Hollywood studios are considering the use of generative AI tools, such as ChatGPT, to assist in screenwriting, but concerns remain regarding copyright protection for works solely created by AI, as they currently are not copyrightable.
Several music stars, including Selena Gomez, Ed Sheeran, Drake, Lil Wayne, Liam Gallagher, and Grimes, have shared their thoughts on artificial intelligence (AI) and its impact on the music industry, expressing concerns about job security, safety, and copyright protection, while others have shown support or interest in collaborating with AI-generated music.
AI is revolutionizing the world of celebrity endorsements, allowing for personalized video messages from stars like Lionel Messi, but there are concerns about the loss of authenticity and artistic integrity as Hollywood grapples with AI's role in writing scripts and replicating performances, leading to a potential strike by actors' unions.
Artificial intelligence, particularly generative AI, is being embraced by the computer graphics and visual effects community at the 50th SIGGRAPH conference, with a focus on responsible and ethical AI, despite concerns about the technology's impact on Hollywood and the creative process.
The use of copyrighted material to train generative AI tools is leading to a clash between content creators and AI companies, with lawsuits being filed over alleged copyright infringement and violations of fair use. The outcome of these legal battles could have significant implications for innovation and society as a whole.
Young professionals like Sophia Jones are turning to generative artificial intelligence to create professional headshots, allowing them to conveniently use images they already have, though some AI headshot services still have flaws and biases.
AI technology, specifically generative AI, is being embraced by the creative side of film and TV production to augment the work of artists and improve the creative process, rather than replacing them. Examples include the use of procedural generation and style transfer in animation techniques and the acceleration of dialogue and collaboration between artists and directors. However, concerns remain about the potential for AI to replace artists and the need for informed decision-making to ensure that AI is used responsibly.
A Washington D.C. judge has ruled that AI-generated art should not be awarded copyright protections since no humans played a central role in its creation, establishing a precedent that art should require human authorship; YouTube has partnered with Universal Music Group to launch an AI music incubator to protect artists from unauthorized use of their content; Meta has introduced an automated translator that works for multiple languages, but concerns have been raised regarding the impact it may have on individuals who wish to learn multiple languages; major studios are hiring "AI specialists" amidst a writers' strike, potentially leading to a future of automated entertainment that may not meet audience expectations.
Artificial intelligence (AI) is seen as a tool that can inspire and collaborate with human creatives in the movie and TV industry, but concerns remain about copyright and ethical issues, according to Greg Harrison, chief creative officer at MOCEAN. Although AI has potential for visual brainstorming and automation of non-creative tasks, it should be used cautiously and in a way that values human creativity and culture.
Artificial intelligence is not likely to replace actors in the entertainment industry, as it lacks the unique spark and creativity that humans possess, and while it may have some impact on job opportunities, it also presents new opportunities for smaller studios and filmmakers.
Generative AI tools are revolutionizing the creator economy by speeding up work, automating routine tasks, enabling efficient research, facilitating language translation, and teaching creators new skills.
The 90th Venice Film Festival showcases Hollywood's endorsement of AI's potential in cinema, with top filmmakers embracing AI as a tool for creativity rather than an existential crisis.
Generative artificial intelligence, particularly large language models, has the potential to revolutionize various industries and add trillions of dollars of value to the global economy, according to experts, as Chinese companies invest in developing their own AI models and promoting their commercial use.
Generative AI tools are causing concerns in the tech industry as they produce unreliable and low-quality content on the web, leading to issues of authorship, incorrect information, and potential information crisis.
Generative AI is increasingly being used in marketing, with 73% of marketing professionals already utilizing it to create text, images, videos, and other content, offering benefits such as improved performance, creative variations, cost-effectiveness, and faster creative cycles. Marketers need to embrace generative AI or risk falling behind their competitors, as it revolutionizes various aspects of marketing creatives. While AI will enhance efficiency, humans will still be needed for strategic direction and quality control.
Generative AI is making its presence felt at the Venice film festival, with one of the highlights being a VR installation that creates a personalized portrait of users' lives based on their answers to personal questions. While there are concerns about the impact of AI on the entertainment industry, XR creators believe that the community is still too small to be seen as a significant threat. However, they also acknowledge that regulation will eventually be necessary as the artform grows and reaches a mass audience.
Filmmaker Guillermo del Toro discusses the use of AI in filmmaking, stating that it is a tool but can produce mediocre results, and emphasizes the importance of human creativity and intelligence in programming AI.
AI could potentially eliminate large parts of the film industry, with AI-composed scripts and scores, computerized actors, and CGI effects, but the challenge lies in breaking into the movie community, which requires a significant amount of money and marketing to succeed.
Sony Pictures Entertainment CEO, Tony Vinciquerra, believes that artificial intelligence (AI) is a valuable tool for writers and actors, dismissing concerns that AI will replace human creativity in the entertainment industry. He emphasizes that AI can enhance productivity and speed up production processes, but also acknowledges the need to find a common ground with unions concerned about job loss and intellectual property rights.
AI dubbing presents a significant opportunity for content localization efforts in the entertainment industry, allowing for the dubbing of net-new content into previously inaccessible markets, increasing efficiency, and reducing costs, while still relying on human expertise for quality control and adjustments.
The use of AI in the film industry has sparked a labor dispute between actors' union SAG-AFTRA and studios, with concerns being raised about the potential for AI to digitally replicate actors' images without fair compensation, according to British actor Stephen Fry.
AI technology, particularly generative language models, is starting to replace human writers, with the author of this article experiencing firsthand the impact of AI on his own job and the writing industry as a whole.
Mustafa Suleyman, co-founder of Google DeepMind and CEO of Inflection AI, believes that interactive AI is the next phase, surpassing generative AI, and that it is a profound moment in the history of technology.
Generative AI is empowering fraudsters with sophisticated new tools, enabling them to produce convincing scam texts, clone voices, and manipulate videos, posing serious threats to individuals and businesses.
Generative AI is a form of artificial intelligence that can create various forms of content, such as images, text, music, and virtual worlds, by learning patterns and rules from existing data, and its emergence raises ethical questions regarding authenticity, intellectual property, and job displacement.
Stephen Fry's voice was replicated by an AI, raising concerns about the future of voice actors and the need to protect intellectual property in the face of AI-generated performances.
Generative artificial intelligence has the potential to disrupt traditional production workflows, according to Marco Tempest of MIT Media Lab, who believes that this technology is not limited to technologists but can be utilized by creatives to enhance their work and eliminate mundane tasks. Companies like Avid, Adobe, and Blackmagic Design are developing AI-driven tools for filmmakers while addressing concerns about job displacement by emphasizing the role of AI in fostering creativity and automating processes. Guardrails and ethical considerations are seen as necessary, but AI is not expected to replace human creativity in storytelling.
