- Social media creators are exploring the use of generative artificial intelligence (AI) to enhance their personal brands and streamline their work.
- Giselle Ugarte, a popular TikTok creator with nearly 300,000 followers, is testing AI technology to assist with onboarding new clients.
- Ugarte collaborated with Vermont startup Render Media to create a digital likeness of herself for her business.
- She spent a few hours at Render's New York studio, posing for a camera and reading scripts in different moods to capture her likeness.
- The use of AI technology in this way could potentially save creators time and effort in managing their online presence and engaging with clients.
The main topic of the passage is the startup Inworld and its use of generative AI to create dynamic dialogue in gaming. The key points include:
- Inworld uses multiple machine learning models to mimic human communication in games.
- The AI tools allow developers to create lifelike and immersive gaming experiences by linking dialogue and voice generation to animation and rigging systems.
- NPCs powered by Inworld's tech can learn, adapt, initiate goals, and perform actions autonomously.
- Users can create personalities for NPCs and control their knowledge and behavior.
- Inworld has safety tech to control profanity, bias, and toxicity in character dialogue.
- The startup has received significant investments and partnerships from venture capital firms, brands, and organizations.
- Inworld's tools integrate with popular game engines like Unity and Unreal Engine.
- The company plans to launch an open-source version of its character creation tool in the future.
- Inworld aims to expand beyond gaming into marketing campaigns, customer service agents, and broader entertainment.
- The startup is positioned to create novel user experiences and seize opportunities in the intersection of gaming and AI.
The main topic is the potential impact of AI on video editing and its implications for the future.
Key points include:
- The fear of AI being used to manipulate videos and create fake content during elections.
- The advancements in video editing software, such as Photoleap and Videoleap, that utilize AI technology.
- The interview with Zeev Farbman, co-founder and CEO of Lightricks, who discusses the current state and future potential of AI in video editing.
- The comparison of AI to a tool like dynamite, highlighting the lack of regulation surrounding AI.
- The assertion that AI video editing is a continuation of what has already been done with photo AI.
- The claim that the world of image creation is almost a solved problem, but user interfaces and controls still need improvement.
- The mention of current consumer AI videos that lack consistency and realism.
- The anticipation of rapid changes in AI video editing technology.
The main topic is the use of generative AI image models and AI-powered creativity tools.
Key points:
1. The images created using generative AI models are for entertainment and curiosity.
2. The images highlight the biases and stereotypes within AI models and should not be seen as accurate depictions of the human experience.
3. The post promotes AI-powered infinity quizzes and encourages readers to become Community Contributors for BuzzFeed.
### Summary
The entertainment industry is experiencing a hiring boom for AI-related positions as companies, including Netflix, Disney, and Sony, aim to expand their machine learning capabilities. This has raised concerns among writers and actors about the potential impact of AI on their livelihoods.
### Facts
- The Writers Guild of America (WGA) is concerned that generative AI could replace human writers, allowing studios to cut costs.
- The Screen Actors Guild (Sag-Aftra) is worried about the use of digital likenesses, with studios proposing to pay background actors for perpetual image usage.
- Companies like Netflix, Disney, and Amazon have numerous open positions related to machine learning and AI, indicating a push to build up machine learning capabilities.
- The expansion of AI employment in the entertainment industry extends beyond generative AI, encompassing areas like recommendations, advertising, and dubbing of foreign languages.
- The hiring boom reflects a broader trend of companies seeking AI leadership roles across various industries.
- Disney has formed an internal task force to study AI and is embracing AI as part of its creative future.
- Generative AI is already being used in various aspects of entertainment production, including visual effects, dubbing, and even generating full episodes or movies.
- Writers and actors are demanding protections over AI, including the use of their creative material and AI-generated scripts.
- The current agreement between the WGA and the Alliance of Motion Picture and Television Producers (AMPTP) does not consider AI-generated material eligible for credit.
Generative AI is starting to impact the animation and visual effects industry, with companies like Base Media exploring its potentials, but concerns about job security and copyright infringement remain.
The Alliance of Motion Picture and Television Producers has made a proposal to ban generative AI material and increase SVOD residuals in their contract negotiation with the Writers Guild of America, in order to end the ongoing strike.
Generative AI is enabling the creation of fake books that mimic the writing style of established authors, raising concerns regarding copyright infringement and right of publicity issues, and prompting calls for compensation and consent from authors whose works are used to train AI tools.
Hollywood studios are considering the use of generative AI tools, such as ChatGPT, to assist in screenwriting, but concerns remain regarding copyright protection for works solely created by AI, as they currently are not copyrightable.
AI is revolutionizing the world of celebrity endorsements, allowing for personalized video messages from stars like Lionel Messi, but there are concerns about the loss of authenticity and artistic integrity as Hollywood grapples with AI's role in writing scripts and replicating performances, leading to a potential strike by actors' unions.
Artificial intelligence, particularly generative AI, is being embraced by the computer graphics and visual effects community at the 50th SIGGRAPH conference, with a focus on responsible and ethical AI, despite concerns about the technology's impact on Hollywood and the creative process.
The use of copyrighted material to train generative AI tools is leading to a clash between content creators and AI companies, with lawsuits being filed over alleged copyright infringement and violations of fair use. The outcome of these legal battles could have significant implications for innovation and society as a whole.
AI technology, specifically generative AI, is being embraced by the creative side of film and TV production to augment the work of artists and improve the creative process, rather than replacing them. Examples include the use of procedural generation and style transfer in animation techniques and the acceleration of dialogue and collaboration between artists and directors. However, concerns remain about the potential for AI to replace artists and the need for informed decision-making to ensure that AI is used responsibly.
The increasing investment in generative AI and its disruptive impact on various industries has brought the need for regulation to the forefront, with technologists and regulators recognizing the importance of ensuring safer technological applications, but differing on the scope of regulation needed. However, it is argued that existing frameworks and standards, similar to those applied to the internet, can be adapted to regulate AI and protect consumer interests without stifling innovation.
Generative AI, a technology with the potential to significantly boost productivity and add trillions of dollars to the global economy, is still in the early stages of adoption and widespread use at many companies is still years away due to concerns about data security, accuracy, and economic implications.
Generative AI tools are providing harmful content surrounding eating disorders around 41% of the time, raising concerns about the potential exacerbation of symptoms and the need for stricter regulations and ethical safeguards.
Generative AI tools are revolutionizing the creator economy by speeding up work, automating routine tasks, enabling efficient research, facilitating language translation, and teaching creators new skills.
Generative AI is being used to create misinformation that is increasingly difficult to distinguish from reality, posing significant threats such as manipulating public opinion, disrupting democratic processes, and eroding trust, with experts advising skepticism, attention to detail, and not sharing potentially AI-generated content to combat this issue.
Director Scott Mann's tech company Flawless, which uses generative artificial intelligence (AI) to create content, was born out of his frustration with the foreign dubbing process in films and the need for an alternative that preserves the original performances; however, while some see the potential benefits of AI in Hollywood, others, including actress LaNisa Frederick and filmmaker Justine Bateman, are concerned about the impact on the industry and the need for consent and compensation for actors and writers whose work is used to train AI systems.
"Generative" AI is being explored in various fields such as healthcare and art, but there are concerns regarding privacy and theft that need to be addressed.
The 90th Venice Film Festival showcases Hollywood's endorsement of AI's potential in cinema, with top filmmakers embracing AI as a tool for creativity rather than an existential crisis.
The use of AI in the entertainment industry, such as body scans and generative AI systems, raises concerns about workers' rights, intellectual property, and the potential for broader use of AI in other industries, infringing on human connection and privacy.
Generative AI tools are causing concerns in the tech industry as they produce unreliable and low-quality content on the web, leading to issues of authorship, incorrect information, and potential information crisis.
Generative AI is increasingly being used in marketing, with 73% of marketing professionals already utilizing it to create text, images, videos, and other content, offering benefits such as improved performance, creative variations, cost-effectiveness, and faster creative cycles. Marketers need to embrace generative AI or risk falling behind their competitors, as it revolutionizes various aspects of marketing creatives. While AI will enhance efficiency, humans will still be needed for strategic direction and quality control.
AI could potentially eliminate large parts of the film industry, with AI-composed scripts and scores, computerized actors, and CGI effects, but the challenge lies in breaking into the movie community, which requires a significant amount of money and marketing to succeed.
Sean Penn criticizes studios' use of artificial intelligence to exploit actors' likenesses and voices, challenging executives to allow the creation of virtual replicas of their own children and see if they find it acceptable.
AI dubbing presents a significant opportunity for content localization efforts in the entertainment industry, allowing for the dubbing of net-new content into previously inaccessible markets, increasing efficiency, and reducing costs, while still relying on human expertise for quality control and adjustments.
Generative AI is set to revolutionize game development, allowing developers like King to create more levels and content for games like Candy Crush, freeing up artists and designers to focus on their creative skills.
Generative AI is empowering fraudsters with sophisticated new tools, enabling them to produce convincing scam texts, clone voices, and manipulate videos, posing serious threats to individuals and businesses.
MIT has selected 27 proposals to receive funding for research on the transformative potential of generative AI across various fields, with the aim of shedding light on its impact on society and informing public discourse.
Generative AI is a form of artificial intelligence that can create various forms of content, such as images, text, music, and virtual worlds, by learning patterns and rules from existing data, and its emergence raises ethical questions regarding authenticity, intellectual property, and job displacement.
Generative artificial intelligence has the potential to disrupt traditional production workflows, according to Marco Tempest of MIT Media Lab, who believes that this technology is not limited to technologists but can be utilized by creatives to enhance their work and eliminate mundane tasks. Companies like Avid, Adobe, and Blackmagic Design are developing AI-driven tools for filmmakers while addressing concerns about job displacement by emphasizing the role of AI in fostering creativity and automating processes. Guardrails and ethical considerations are seen as necessary, but AI is not expected to replace human creativity in storytelling.
Getty Images and NVIDIA have partnered to introduce Generative AI by Getty Images, an AI-driven image generation service aimed at enhancing creativity and content creation while ensuring commercial safety and scalability.
Hong Kong marketers are facing challenges in adopting generative AI tools due to copyright, legal, and privacy concerns, hindering increased adoption of the technology.
AI is being integrated into various products, from smart glasses to voice assistants, making our devices more responsive and immersive. This trend towards greater immersion blurs the boundary between the physical and digital worlds, raising concerns about privacy, manipulation, and safety. Immersive environments can be both useful and dangerous, as VR harassment can feel real, and misinformation campaigns can be more persuasive. Generative AI could worsen manipulation in these environments, tailoring interactive media to be as deceptive as possible. To prevent this, regulators need to establish rules to protect privacy and ensure safe development and use of AI in immersive technologies. Without adequate safeguards, AI-driven manipulation could result in personalized influence campaigns, making it even easier to manipulate people. To mitigate these risks, strong privacy laws, clear ethical guidelines, and best practices for handling user data are necessary. While waiting for policymakers to catch up, it is crucial for individuals to educate themselves about these technologies and the potential harm they may cause. People need to be empowered to make these tools work for their benefit, rather than the other way around.
Management consulting firm Bain & Co. recommends that studios use technology to streamline the content production process and reduce budgets, but cautions against replacing creative professionals with AI, stating that generative AI and other technologies can enhance content quality and efficiency while saving time and money.
Generative AI tools, such as those developed by YouTube and Meta, are gaining popularity and going mainstream, but concerns over copyright, compensation, and manipulation continue to arise among artists and creators.
Artificial intelligence is seen as a valuable tool in Hollywood's visual effects industry, enhancing human creativity and productivity, but it is not viewed as an existential threat, according to the VFX supervisor of the film The Creator.
Tech companies using generative AI models are being urged by artists, including Margaret Atwood and Dan Brown, to compensate them for the use of their work, as lawsuits are brought against vendors for copyright infringement; however, there is currently no consensus on the amount artists should be paid, leading to unclear compensation policies from generative AI vendors such as Adobe and Getty Images.
Generative AI, fueled by big tech investment, will continue to advance in 2024 with bigger models, increased use in design and video creation, and the rise of multi-modal capabilities, while also raising concerns about electoral interference, prompting the demand for prompt engineers, and integrating into apps and education.
Generative AI is an emerging technology that is gaining attention and investment, with the potential to impact nonroutine analytical work and creative tasks in the workplace, though there is still much debate and experimentation taking place in this field.
Meta Platforms showcased its new generative AI tools, including AI assistants, chatbots, and image generators, which could increase engagement with its apps and drive revenue for its messaging businesses, potentially propelling the company back into the $1 trillion club.
Meta is launching generative AI features for advertisers, allowing them to create backgrounds, expand images, and generate multiple versions of ad text, aiming to assist brands and save time.
The BBC has outlined its principles for evaluating and utilizing generative AI, aiming to provide more value to its audiences while prioritizing talent and creativity, being open and transparent, and maintaining trust in the news industry. The company plans to start projects exploring the use of generative AI in various fields, including journalism research and production, content discovery and archive, and personalized experiences. However, the BBC has also blocked web crawlers from accessing its websites to safeguard its interests.
AI-generated stickers are causing controversy as users create obscene and offensive images, Microsoft Bing's image generation feature leads to pictures of celebrities and video game characters committing the 9/11 attacks, a person is injured by a Cruise robotaxi, and a new report reveals the weaponization of AI by autocratic governments. On another note, there is a growing concern among artists about their survival in a market where AI replaces them, and an interview highlights how AI is aiding government censorship and fueling disinformation campaigns.
Generative AI tools, including Facebook's AI sticker generator, are being used to create controversial and inappropriate content, such as violent or risqué scenes involving politicians and fictional characters, raising concerns about the misuse of such technology.
