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Delta CEO Admits Airline 'Went Too Far' With Controversial Changes to Loyalty Program

  • Delta CEO Ed Bastian said the airline "probably went too far" with recent changes to the SkyMiles program and lounge access.

  • Changes like new limits to Sky Club access and overhauling how elite status is earned were met with backlash from frequent flyers.

  • Bastian acknowledged Delta received lots of feedback about the changes, which were meant to manage high demand for premium products/services.

  • Bastian admitted "we probably went too far" and moved too quickly in making the changes to the loyalty program.

  • Delta is still assessing what modifications will be made, with changes announced earlier set to begin in 2025.

cnn.com
Relevant topic timeline:
Delta Air Lines is making significant changes to its SkyMiles program, including retiring Medallion Qualifying Miles and Medallion Qualifying Segments and focusing on a redefined version of Medallion Qualifying Dollars, as well as raising the thresholds for achieving Medallion elite status, leaving many flyers unhappy.
Delta Air Lines is changing the way customers can earn elite frequent flyer status and making it harder for many American Express cardholders to access its airport lounges, as airlines raise requirements to earn status based on customer spending rather than just flights.
Delta Air Lines will modify its SkyMiles frequent flier program after receiving negative feedback for changes that made it harder for customers to benefit from loyalty perks, according to CEO Ed Bastian.
Delta Airlines CEO Ed Bastian has promised to make modifications to its loyalty programs and Sky Club access after facing backlash from frequent fliers over recent changes.
Delta has announced updates to its SkyMiles Program, including reducing the Medallion Qualification Dollars required for Medallion Status, increasing access to Sky Club, offering more flexibility for high MQM Rollover balances, and enhancing rewards for long-term loyalty.
Delta Air Lines is making revisions to its frequent-flyer program, SkyMiles, to address customer dissatisfaction, but the changes will still prioritize big spenders over frequent flyers.