Main topic: Google is adding contextual images and videos to its AI-powered Search Generative Experiment (SGE) and showing the date of publishing for suggested links.
Key points:
1. Google is enhancing its AI-powered Search Generative Experiment (SGE) by adding contextual images and videos related to search queries.
2. The company is also displaying the date of publishing for suggested links to provide users with information about the recency of the content.
3. Google has made performance improvements to ensure quick access to AI-powered search results.
4. Users can sign up for testing these new features through Search Labs and access them through the Google app or Chrome.
5. Google is exploring generative AI in various products, including its chatbot Bard, Workspace tools, and enterprise solutions.
6. Google Assistant is also expected to incorporate generative AI, according to recent reports.
Google's recently released guidelines for creating helpful content outline the vital criteria marketers need to be aware of in a search world that’s constantly evolving and driven by AI.
Meta's future growth relies heavily on AI as it aims to optimize its advertising offerings and emerge as a leader in AI-enhanced digital advertising, despite facing regulatory concerns and competition in the fast-moving AI landscape.
Google will require political advertisers to disclose whenever their ads contain AI-altered or -generated aspects in an effort to combat disinformation during the 2024 Presidential election cycle.
YouTube has announced new AI-powered tools for creators, including AI-generated photo and video backgrounds, AI video topic suggestions, and music search, signaling a shift in how digital creators make and structure their content.
YouTube's head of music, Lyor Cohen, expressed his enthusiasm for artificial intelligence (AI) at the Made on YouTube event, stating that AI tools can open up a new playground for creativity and usher in a new era of musical creativity. Warner Music Group CEO, Robert Kyncl, proposed a path forward where AI enthusiasts can benefit from the technology while artists who are wary of it are protected. YouTube is also developing AI-powered tools for creators, such as Dream Screen and a search function that acts like a music concierge.
Google is expanding its use of artificial intelligence (AI) to enhance video creation on YouTube, introducing features such as AI-powered backgrounds, an app for simpler video shooting and editing, and data-driven suggestions for creators. Additionally, Google is developing an advanced AI model called Gemini, which combines text, images, and data to generate more coherent responses, potentially propelling its AI capabilities ahead of competitors. The tech giant is betting on AI to enhance its suite of products and drive its growth.
Microsoft has announced generative AI updates to its search and advertising platforms, including Compare & Decide Ads and Copilot, to revolutionize how users interact with search engines and online ads.
Google is opening its AI-powered search experience to teenagers, adding new context pages and safeguards to prevent inappropriate or harmful content, and launching an "About this result" tool to help users understand how the AI arrived at its answers.
AI is increasingly being used to build personal brands, with tools that analyze engagement metrics, target audiences, and manage social media, allowing for personalized marketing and increased trust and engagement with consumers.
Meta is launching generative AI features for advertisers, allowing them to create backgrounds, expand images, and generate multiple versions of ad text, aiming to assist brands and save time.
Advertisement platform Meta is introducing AI-powered features for advertisers, including Background Generation, Image Expansion, and Text Variations, to enhance creativity and productivity, based on positive initial testing results. These tools aim to address creative fatigue and enable faster generation of fresh ad content at scale. Early feedback suggests significant time savings, but customization is needed to align with brand styles, and Meta plans to deploy these features at scale in the future.
Meta has unveiled new AI tools for advertisers, using image and text generation to make it easier for businesses of all sizes to create ads on its platforms, potentially boosting its advertising revenue. While automation saves time, some worry that AI tools could threaten jobs and compromise the quality of ads.
Google has launched Demand Gen Campaigns, an AI-powered advertising product that creates targeted video and image ads on YouTube and other Google platforms, allowing advertisers to extend their social strategies beyond traditional platforms like Facebook and Instagram. With features such as tailored ad content, lookalike audience identification, and bidding and budget tools, Demand Gen aims to help advertisers respond to the shift in consumer behavior towards video sites like YouTube. Early adopters have already seen strong results, and the new ad product is expected to compete with rival advertising platforms like Meta.
