- Social media creators are exploring the use of generative artificial intelligence (AI) to enhance their personal brands and streamline their work.
- Giselle Ugarte, a popular TikTok creator with nearly 300,000 followers, is testing AI technology to assist with onboarding new clients.
- Ugarte collaborated with Vermont startup Render Media to create a digital likeness of herself for her business.
- She spent a few hours at Render's New York studio, posing for a camera and reading scripts in different moods to capture her likeness.
- The use of AI technology in this way could potentially save creators time and effort in managing their online presence and engaging with clients.
### Summary
A debate has arisen about whether AI-generated content should be labeled as such, but Google does not require AI labeling as it values quality content regardless of its origin. Human editors and a human touch are still necessary to ensure high-quality and trustworthy content.
### Facts
- Over 85% of marketers use AI in their content production workflow.
- AI labeling involves indicating that a piece of content was generated using artificial intelligence.
- Google places a higher emphasis on content quality rather than its origin.
- The authority of the website and author is important to Google.
- Google can detect AI-generated content but focuses on content quality and user intent.
- Human editors are needed to verify facts and ensure high-quality content.
- Google prioritizes natural language, which requires a human touch.
- As AI becomes more prevalent, policies and frameworks may evolve.
AI labeling, or disclosing that content was generated using artificial intelligence, is not deemed necessary by Google for ranking purposes; the search engine values quality content, user experience, and authority of the website and author more than the origin of the content. However, human editors are still crucial for verifying facts and adding a human touch to AI-generated content to ensure its quality, and as AI becomes more widespread, policies and frameworks around its use may evolve.
Meta Thailand is using AI to enhance the performance of ads and optimize return on investment for businesses, while also focusing on their Reels service to compete with TikTok, leveraging their large user base and personalization technology to drive engagement and increase ad impressions.
The Alliance of Motion Picture and Television Producers has proposed guidelines for the usage of artificial intelligence (AI) and data transparency in the entertainment industry, stating that AI-created material cannot be considered literary or intellectually protected, and ensuring that credit, rights, and compensation for AI-generated scripts are given to the original human writer or reworker.
The use of copyrighted material to train generative AI tools is leading to a clash between content creators and AI companies, with lawsuits being filed over alleged copyright infringement and violations of fair use. The outcome of these legal battles could have significant implications for innovation and society as a whole.
Artificial intelligence (AI) is seen as a tool that can inspire and collaborate with human creatives in the movie and TV industry, but concerns remain about copyright and ethical issues, according to Greg Harrison, chief creative officer at MOCEAN. Although AI has potential for visual brainstorming and automation of non-creative tasks, it should be used cautiously and in a way that values human creativity and culture.
Dezeen, an online architecture and design resource, has outlined its policy on the use of artificial intelligence (AI) in text and image generation, stating that while they embrace new technology, they do not publish stories that use AI-generated text unless it is focused on AI and clearly labeled as such, and they favor publishing human-authored illustrations over AI-generated images.
TikTok is looking to enhance its social networking features and expand its messaging capabilities in order to build meaningful connections between users and retain and grow user engagement.
TikTok is testing a new feature that integrates Google Search into its in-app search results, aiming to become a one-stop shop for users' online activities.
YouTube is expanding its AI technology offerings, including customizable green screen backdrops, automatic language dubbing, AI insights, and AI-assisted music search, as it aims to attract more creators and compete with TikTok in the short-form video space.
AI creators in the Tamil film industry are using artificial intelligence tools to replace voices, create AI-generated content, and design costumes, with the technology slowly changing the way filmmakers envision and execute their projects.
Creators on TikTok were approached by a company called StartupHelper, which offered a brand deal to promote a service that would create AI clones of people to attend virtual job interviews, but the offer quickly raised ethical concerns and the company went dark online.
Using AI-powered platforms like the EPIK AI photo editor, people are transforming themselves into nostalgic high school personas in a viral "AI yearbook" trend, with popular TikTok influencers also joining in.
A new trend on TikTok allows users to recreate their high school yearbook photos with a '90s twist using an AI generator called "Epik - AI Photo Editor."
A deepfake MrBeast ad slipped past TikTok's ad moderation technology, highlighting the challenge social media platforms face in handling the rise of AI deepfakes.
Summary: Artificial intelligence technology is making its way into the entertainment industry, with writers now having the freedom to incorporate AI software into their creative process, raising questions about its usefulness and the ability to differentiate between human and machine-generated content.
Falsehoods are being spread on TikTok through the use of A.I.-generated voices, allowing creators to manipulate public opinion and share misinformation with mass audiences.
Microsoft, Adobe, and other major companies are pledging to add metadata to AI-generated images to indicate their machine-made nature using a special symbol, in an effort to combat misinformation and provide transparency about the origins of the images.
Artificial intelligence is revolutionizing content creation for videos and podcasts, with AI tools being used for script development, voiceovers, editing, and thumbnail creation by content creators on platforms like YouTube, offering greater convenience and enhancing production quality.
