Main topic: YouTube announces expanded suite of creation tools for YouTube Shorts to compete with TikTok and Instagram Reels.
Key points:
1. YouTube Shorts is now being watched by over 2 billion logged-in users each month.
2. New tools include Collab for side-by-side videos, Green Screen for background effects, Cut for snipping clips, and Q&A sticker for audience interaction.
3. YouTube will test a mobile-first vertical live experience to help live creators get discovered in the Shorts feed.
4. YouTube will insert live videos in the Shorts feed, similar to TikTok, and lower eligibility requirements for monetization.
5. New features aim to encourage inspiration, such as bundling audio and effects from videos being remixed and saving Shorts to playlists.
6. YouTube will soon test recomposition tools to turn horizontal videos into Shorts.
7. The changes come in response to recent updates from TikTok and Instagram to enhance their short-form video platforms.
8. YouTube Shorts has seen significant growth and positive trends in watch time and monetization.
YouTube's CEO, Neal Mohan, announced that they will be embracing AI responsibly with their music partners, working on an AI framework to protect artists' copyrights and enhance creative expression, and introducing YouTube's Music AI Incubator to collaborate with talented artists.
YouTube now allows creators to link their Shorts videos to other videos on their channel, enabling them to drive viewers to long-form content, additional Shorts, livestreams, and more.
Alison Lomax, the head of YouTube UK, is navigating the rise of generative artificial intelligence technologies such as chatbots and image generators, with a focus on protecting artists' integrity and creative expression and ensuring responsible use of AI. YouTube has published AI principles and is partnering with the music industry to balance copyright holders' interests. Lomax is also involved in online safety initiatives and working with the UK government on legislation to protect internet users. YouTube has faced criticism for its handling of controversial figures on the platform, but Lomax emphasizes the platform's policies against hate speech and enforcing appropriate actions. She highlights the importance of YouTube creators who contribute significantly to the UK's GDP and recognizes the need for organizations to create inclusive workplaces. Despite challenges, Lomax remains confident in YouTube's vision and ethical stance.
AI video editing startup Capsule is launching its product to the public, aiming to help content and marketing teams produce videos ten times faster by leveraging AI, addressing pain points in video editing, and offering an approachable user interface. The technology, which runs in the browser, allows users to add text, motion graphics, and generate components like headlines and images through AI. Capsule is also developing collaboration features and plans to open up its video scripting language to the community.
YouTube has unveiled a new mobile editing app called YouTube Create and various AI-powered features to assist creators in the video production process, including editing tools, generative AI backgrounds, AI insights, automatic dubbing, and assistive search for music.
YouTube has introduced a new app called YouTube Create, which provides creators with easy-to-use and free tools to make Shorts and longer videos, addressing challenges such as editing and access to creative features like stickers and effects.
YouTube's head of music, Lyor Cohen, expressed his enthusiasm for artificial intelligence (AI) at the Made on YouTube event, stating that AI tools can open up a new playground for creativity and usher in a new era of musical creativity. Warner Music Group CEO, Robert Kyncl, proposed a path forward where AI enthusiasts can benefit from the technology while artists who are wary of it are protected. YouTube is also developing AI-powered tools for creators, such as Dream Screen and a search function that acts like a music concierge.
YouTube has announced four new AI-powered tools aimed at simplifying content creation, including AI Insights for generating video ideas, Dream Screen for custom backgrounds, assistive search for creator music, and Aloud for dubbing videos into various languages.
Google is expanding its use of artificial intelligence (AI) to enhance video creation on YouTube, introducing features such as AI-powered backgrounds, an app for simpler video shooting and editing, and data-driven suggestions for creators. Additionally, Google is developing an advanced AI model called Gemini, which combines text, images, and data to generate more coherent responses, potentially propelling its AI capabilities ahead of competitors. The tech giant is betting on AI to enhance its suite of products and drive its growth.
Generative AI tools, such as those developed by YouTube and Meta, are gaining popularity and going mainstream, but concerns over copyright, compensation, and manipulation continue to arise among artists and creators.
YouTube has introduced a new advertising package called "Spotlight Moments" that uses Google AI to identify popular videos related to specific cultural events, allowing advertisers to serve ads across a branded YouTube channel. This is one of several AI-powered advancements by YouTube, alongside campaigns like Video Reach and Video View. Google is using generative AI to transform how ads are sold and placed, including creating assets for ads and integrating ads into its conversational search experience.
YouTube has introduced new AI advertising products that use artificial intelligence to help brands connect with relevant audiences and improve campaign performance, including tools like Spotlight Moments for brand sponsorship opportunities and expanded availability of Video Reach and Video View campaigns for enhanced ad targeting and efficiency. By leveraging AI technology, YouTube aims to provide brands with more options for engaging its vast user base.
Artificial intelligence is revolutionizing content creation for videos and podcasts, with AI tools being used for script development, voiceovers, editing, and thumbnail creation by content creators on platforms like YouTube, offering greater convenience and enhancing production quality.
YouTube is introducing various mobile-based playback and creator-friendly features, including the ability to increase playback speed with a tap and hold, stable volume to reduce volume differences, the option to search for a song by playing or humming, a screen lock feature, the combination of the Library tab and account page into a new "You" tab, highlighting "like and subscribe" buttons when mentioned in videos, rotating top comments, and updating the video description menu for smart TVs.
YouTube is facing delays in launching its new artificial intelligence tool that will allow creators to use the voices of popular recording artists in videos, as negotiations with major labels for licensing deals are taking longer than expected.
YouTube is reportedly developing an AI-powered tool that allows users to replicate the voices of famous musicians while recording audio, although no release date or official name has been announced. Discussions with music companies are ongoing, and it remains to be seen if YouTube can provide creators with AI voice replication tools without facing copyright lawsuits.
YouTube is in talks with record labels to launch an AI tool that allows creators to make videos using vocals from popular musicians, but negotiations with major labels and concerns about how artists' voices will be used have delayed the launch.
