The EU's Digital Markets Act (DMA) may force Apple to add support for RCS if iMessage is considered a "gatekeeper," potentially leading to the iPhone 15 series having a USB-C port and allowing developers to promote third-party in-app payment platforms.
Google Messages is set to introduce improved multi-device support, allowing users to use one phone number for RCS and SMS messages on multiple devices, similar to WhatsApp's native app experience.
Google has released a snarky ad called "iPager" to criticize Apple's messaging platform, highlighting the disadvantages of using outdated SMS technology and the lack of encryption when texting across operating systems.
T-Mobile has announced that its RCS messaging offering is now powered by Google's Jibe platform, allowing customers to enjoy an upgraded messaging experience with new features instantly and improved interoperability across carriers.
Google released a video mocking Apple's use of outdated SMS/MMS technology when messaging with Android users, urging them to upgrade to RCS for improved features like encryption and group chats.
Google has released a video featuring the iPager, a fictional gadget representing Apple's resistance to adopting RCS messaging, highlighting issues like lack of encryption, broken group chats, pixelated videos, and the green bubble associated with Apple's iMessage, as it is not currently on the European Commission's list of gatekeeper services.
Samsung has released an ad urging Apple to adopt the Rich Communication Services (RCS) messaging standard, a campaign that Google has also been pushing for.
Samsung has released an ad urging Apple to adopt the Rich Communication Services (RCS) messaging standard that Google has been promoting, highlighting the issues Android and iPhone users face when texting each other.
Samsung has released a new ad as part of Google's "Get The Message" campaign, criticizing Apple for not adopting RCS, an open messaging standard, with the ad playing on the Romeo and Juliet story to highlight the divide between iPhone and Android users.
Samsung has released a video supporting Google's #GetTheMessage campaign, urging Apple to adopt RCS or "Rich Communication Services" to end the two-class messaging system between iPhone and Android users.
Samsung has released a video as part of its "Get The Message" campaign, which takes a humorous dig at Apple's lack of support for RCS, arguing that the different color bubbles for Android and iPhone users is a result of Apple's refusal to adopt the modern messaging technology.
Google and Samsung are pressuring Apple to adopt Rich Communication Services (RCS) for iMessage, in an attempt to provide better cross-platform messaging for Android users, but Apple is unlikely to make the change due to the popularity of iMessage keeping users locked into its ecosystem.
