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Apple Raises iPhone Prices in Asia but Cuts Them in Europe and UK

  • Apple increased iPhone prices in China, India, and Japan, while decreasing prices in Europe and the UK. Price changes vary by model.

  • In China, prices rose for higher storage options but stayed the same for base models. In India, prices increased for iPhone 15 Pro models but not base 15 models.

  • In Japan, prices rose for every iPhone 15 model compared to the iPhone 14.

  • In the UK and Europe, prices dropped for all iPhone 15 models versus the iPhone 14.

  • Analysts say Apple limited price hikes to premium models where buyers are less price sensitive. Trade-ins also reduce effective price.

9to5mac.com
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Apple's iPhone sales in China have surpassed those in the United States for the first time, contributing to Apple potentially becoming the biggest player in the smartphone market this year, despite global smartphone shipments being on track to be the worst in a decade due to economic headwinds in China and the US, according to Counterpoint Research.
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The launch of the latest iPhones by Apple aims to boost consumers and investors amidst falling share prices caused by deteriorating international relations, with tensions between Beijing and Washington threatening sales in China, one of Apple's biggest markets.
Apple's market value has dropped by 10% due to factors such as China's ban on the iPhone for government employees and competition from a Chinese rival, leading to concerns about slowing growth and the need for new products with high growth potential.
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