- Social media creators are exploring the use of generative artificial intelligence (AI) to enhance their personal brands and streamline their work.
- Giselle Ugarte, a popular TikTok creator with nearly 300,000 followers, is testing AI technology to assist with onboarding new clients.
- Ugarte collaborated with Vermont startup Render Media to create a digital likeness of herself for her business.
- She spent a few hours at Render's New York studio, posing for a camera and reading scripts in different moods to capture her likeness.
- The use of AI technology in this way could potentially save creators time and effort in managing their online presence and engaging with clients.
AI is revolutionizing the art world by providing innovative tools that enhance design, aesthetics, and exploration.
AI is revolutionizing the world of celebrity endorsements, allowing for personalized video messages from stars like Lionel Messi, but there are concerns about the loss of authenticity and artistic integrity as Hollywood grapples with AI's role in writing scripts and replicating performances, leading to a potential strike by actors' unions.
Artificial intelligence (AI) is valuable for cutting costs and improving efficiency, but human-to-human contact is still crucial for meaningful interactions and building trust with customers. AI cannot replicate the qualities of human innovation, creativity, empathy, and personal connection, making it important for businesses to prioritize the human element alongside AI implementation.
Copy Magazine, the world's first AI-powered fashion magazine, creates realistic yet computer-generated images using AI algorithms, reflecting the stereotypes and norms of the fashion industry while prompting readers to question the reality and purpose of fashion imagery.
Generative AI is increasingly being used in marketing, with 73% of marketing professionals already utilizing it to create text, images, videos, and other content, offering benefits such as improved performance, creative variations, cost-effectiveness, and faster creative cycles. Marketers need to embrace generative AI or risk falling behind their competitors, as it revolutionizes various aspects of marketing creatives. While AI will enhance efficiency, humans will still be needed for strategic direction and quality control.
Copy magazine, the world's first AI fashion magazine, uses AI-generated images to challenge and critique the stereotypical vision of beauty that has been perpetuated for decades, serving as a warning to move forward and embrace diversity.
The rise of easily accessible artificial intelligence is leading to an influx of AI-generated goods, including self-help books, wall art, and coloring books, which can be difficult to distinguish from authentic, human-created products, leading to scam products and potential harm to real artists.
Artificial intelligence (AI) surpasses human cognition, leading to a reevaluation of our sense of self and a push to reconnect with our innate humanity, as technology shapes our identities and challenges the notion of authenticity.
AI is increasingly being used to build personal brands, with tools that analyze engagement metrics, target audiences, and manage social media, allowing for personalized marketing and increased trust and engagement with consumers.
AI-altered images of celebrities are being used to promote products without their consent, raising concerns about the misuse of artificial intelligence and the need for regulations to protect individuals from unauthorized AI-generated content.
Advertisement platform Meta is introducing AI-powered features for advertisers, including Background Generation, Image Expansion, and Text Variations, to enhance creativity and productivity, based on positive initial testing results. These tools aim to address creative fatigue and enable faster generation of fresh ad content at scale. Early feedback suggests significant time savings, but customization is needed to align with brand styles, and Meta plans to deploy these features at scale in the future.
AI is revolutionizing marketing by enabling hyper-specific and customized messages, but if these messages fail to represent truth it could lead to skepticism and distrust of marketers.
YouTube has introduced new AI advertising products that use artificial intelligence to help brands connect with relevant audiences and improve campaign performance, including tools like Spotlight Moments for brand sponsorship opportunities and expanded availability of Video Reach and Video View campaigns for enhanced ad targeting and efficiency. By leveraging AI technology, YouTube aims to provide brands with more options for engaging its vast user base.
Generative AI tools are being used by entrepreneurs to enhance their branding efforts, including streamlining the brand design process, creating unique branded designs, and increasing appeal through personalization.
Artificial intelligence and computer vision technology are transforming the luxury watch market by improving authenticity verification processes and enhancing consumer engagement platforms, addressing concerns about counterfeits and streamlining the buying and selling experience, while also driving the growth of the pre-owned luxury watch market.
