1. Home
  2. >
  3. Stock Markets 🤑
Posted

Apple Raises iPhone 15 Prices in Some Markets, But Holds Steady in U.S.

  • Apple increased iPhone 15 prices in China, Japan, and India vs keeping prices unchanged in the U.S.

  • Price hikes were mainly for higher storage models. Base models stayed the same.

  • India prices rose as rupee devalued against dollar. Manufacturing not fully localized.

  • Japan saw price increases for every iPhone 15 model.

  • Apple balanced some rises with iPhone 14 price cuts in China and U.K.

cnbc.com
Relevant topic timeline:
Apple's iPhone sales in China have surpassed those in the United States for the first time, contributing to Apple potentially becoming the biggest player in the smartphone market this year, despite global smartphone shipments being on track to be the worst in a decade due to economic headwinds in China and the US, according to Counterpoint Research.
The global smartphone market is expected to decline, but IDC predicts that Apple's iPhone market share will reach an all-time high due to trade-in deals, buy-now-pay-later schemes, and enticing features in their upcoming iPhone 15 Pro Max.
Apple Inc. experienced a significant decline in its stock price after reports emerged that Chinese government agencies have banned the use of iPhones and other foreign-branded devices by their staff.
The iPhone 15 Pro and ‌iPhone 15 Pro‌ Max are expected to have a $100 price increase over the current models, according to analyst Dan Ives, but promotional activities and discounts from U.S. carriers are likely to drive sales and offset potential resistance.
Apple's iPhone 15 launch may face delays due to production issues, resulting in lower stock availability, while the iPhone 15 Pro Max is expected to be delayed by up to a month; leaked price details suggest a significant mark-up on the iPhone 15 Pro and Pro Max; Apple is rumored to be preparing a cheaper MacBook to rival the Chromebook, but it risks diluting its brand; the European Union has designated the App Store, Safari browser, and iOS as "gatekeepers" and plans to introduce regulations to prevent anti-competitive behavior; Apple's stock has fallen following restrictions on Chinese officials' use of iPhones.
The launch of the latest iPhones by Apple aims to boost consumers and investors amidst falling share prices caused by deteriorating international relations, with tensions between Beijing and Washington threatening sales in China, one of Apple's biggest markets.
Apple's market value has dropped by 10% due to factors such as China's ban on the iPhone for government employees and competition from a Chinese rival, leading to concerns about slowing growth and the need for new products with high growth potential.
Despite its age, Apple has managed to increase its share of smartphone sales by converting Android users and appealing to teenagers, with the iPhone now accounting for over 50% of smartphones sold in the US and claiming around 20% of global smartphone sales.
Apple is set to release the iPhone 15 with incremental improvements including a lighter design, better chip, battery life, camera, and a USB-C charging cable, but the smartphone market is slowing down as people hold on to their devices longer and there is less incentive to upgrade.
Top U.S. wireless carriers are offering free iPhone promotions, including discounted prices and free annual upgrades, in a bid to boost subscriber growth and combat slowing sales in the industry.
Apple has reduced the prices of its iPhone 14 series in China after the release of the iPhone 15 lineup.
Apple is facing growing troubles in China, with tensions rising between the US and China, the ban on government employees using iPhones, and China's economic woes, prompting the tech giant to shift its focus to India as a potential market for growth.
Apple has reduced the cost of its iPhone Battery Servicing program and decreased the prices of the newly announced iPhone 15 Pro and iPhone 15 Pro Max models in the UK, while also cutting the price of AirPods Max and second-generation AirPods Pro.
The article does not mention any specific stock recommendations. However, it discusses Apple (NASDAQ:AAPL) extensively and highlights the author's positive view towards the company's valuation and growth prospects. The author's core argument is that while Apple's growth has slowed, its elevated valuation is justified due to factors such as its superior competitive position, strong brand and connection with consumers, solid prospects for future growth, and strong financial position. Key information and data mentioned in the article include: - The Wall Street Journal reported that the Chinese government had banned iPhones for government employees, but the Chinese government later denied this report. - If the ban had been true, analyst Dan Ives estimated it would be a hit of half a million iPhones, but he referred to it as "more bark than bite." - Apple's growth has slowed, but its high valuation is justified due to its many advantages, including its competitive position and strong financials. - Apple's valuation is less dependent on current earnings and more focused on long-term prospects. - Apple's revenue is comparable to other massive companies, but it still has room for growth, especially in the high-margin services segment. - Apple's dependence on China is both a risk and an advantage, as China is also dependent on Apple. - The Chinese economy is facing challenges, and a cooperative relationship between the US and China would benefit Apple and the global economy. - The author believes that Apple's strong management and adherence to secrecy and compartmentalization give it a unique edge. - The author suggests that expectations for Apple may be too low if globalization is not receding as expected.
Apple's latest iPhone, the iPhone 15 Pro, has shown better-than-expected lead times and pre-orders, dispelling investor concerns and suggesting strong early demand despite previous worries about a possible ban in China.
Despite lukewarm reception and concerns around a Chinese ban, pre-orders for Apple's iPhone 15 are exceeding expectations, especially for the iPhone 15 Pro/Pro Max models, which are expected to boost Apple's average selling prices by approximately $100 over the past year.
Summary: Analysts say that the higher-end models of Apple's iPhone 15 are experiencing strong demand, which is encouraging amid concerns about consumers' spending capacity.
UBS analyst David Vogt's data suggests that initial demand for Apple's iPhone 15 Pro models is softer compared to last year's models, contradicting reports of strong sales, which caused Apple stock to fall.
Apple is expected to increase its share of India's smartphone sales with the release of its high-end iPhone 15 Pro and Pro Max models, projecting to account for 7% of all smartphone sales in the country from July to December, according to market researcher Counterpoint.
People in China lined up at an Apple store in Beijing to buy the new iPhone 15, defying concerns about nationalist sentiment affecting Apple's sales in the country, with iPhone 15 sales via JD's Dada one-hour delivery app surging by 253% compared to last year's iPhone 14.
Apple is expected to achieve year-over-year growth in Q4 thanks to better than expected iPhone revenue and profit, with the iPhone 15 Pro Max and iPhone 15 Plus performing well, while the standard iPhone 15 and iPhone 15 Pro may face order cuts if their prices are not reduced, according to Ming-Chi Kuo's analysis based on supply chain sources.
This article mentions the stock of Apple (NASDAQ:AAPL). The author's recommendation is to buy Apple's stock. The author's core argument is that Apple's historical growth and expanding margins make it an attractive investment. They also discuss the pricing strategies and innovations of Apple's new iPhone lineup, suggesting that it will drive sales growth. The author also addresses the potential challenges of prolonged upgrade cycles and the risks associated with the Chinese government's actions towards Apple. They provide valuation metrics and projections for Apple's future revenue and stock price.
Apple has moved $7 billion worth of iPhone production from China to India and plans to increase production in India to $40 billion within the next five years.
Apple's iPhone 15 release provides insights into the global economy, with investors monitoring sales impact on the stock.
The wait times for pre-ordered iPhone models in the U.S. have increased compared to previous years, while in China, wait times for the iPhone 15 quadrupled over the previous model due to fears about dampened demand from the introduction of Huawei's Mate 60 Pro 5G and the ban against using iPhones in certain government offices. However, the iPhone 15 line is still doing well in China, particularly the iPhone 15 Pro Max, which is the most coveted model. Additionally, black market prices for the iPhone in China have remained restrained, indicating that many buyers are trading in their previous handsets, contributing to Apple's market dominance.
Google's Pixel smartphones have seen a significant rise in popularity in Japan, with sales increasing six times compared to the previous year, causing Apple's market share to fall below 50% for the first time in two years, attributed to rising smartphone prices and the lack of must-have features on recent iPhones.
The smartphone market in North America is experiencing a 12% decline in phone purchases, leading companies such as Samsung, Google, and Apple to focus on premium phone options to offset the overall sales decline, with Google being the only brand to see an increase in sales; however, the market is still moving towards premium smartphones as people are not replacing their devices as frequently as before.